Matches in SemOpenAlex for { <https://semopenalex.org/work/W4313255705> ?p ?o ?g. }
- W4313255705 endingPage "529" @default.
- W4313255705 startingPage "503" @default.
- W4313255705 abstract "Augmented reality (AR) technology has generated enormous industry investment and buzz, with the food and beverage sector quickly embracing this technology in an effort to enhance the customer experience. However, academic research has only just begun to empirically explore how and why this technology might influence consumer judgements and behaviors in such contexts. Across two field studies involving consequential behavior and two controlled laboratory studies, we find that AR's unique ability to visually superimpose objects onto a real-time environment increases consumers' ability to mentally simulate consuming a pictured food, which in turn increases their desire and purchase likelihood of the food item. Further, we find the increased mental simulation produced by AR is itself preceded and driven by an increased sense of personal relevance of the food items.The online version contains supplementary material available at 10.1007/s11747-022-00919-x." @default.
- W4313255705 created "2023-01-06" @default.
- W4313255705 creator A5015842047 @default.
- W4313255705 creator A5039649725 @default.
- W4313255705 creator A5056943472 @default.
- W4313255705 date "2022-12-27" @default.
- W4313255705 modified "2023-10-03" @default.
- W4313255705 title "From tablet to table: How augmented reality influences food desirability" @default.
- W4313255705 cites W1586856071 @default.
- W4313255705 cites W1859493718 @default.
- W4313255705 cites W1964028810 @default.
- W4313255705 cites W1966275791 @default.
- W4313255705 cites W1983364918 @default.
- W4313255705 cites W1991143872 @default.
- W4313255705 cites W2006904443 @default.
- W4313255705 cites W2012933473 @default.
- W4313255705 cites W2022965779 @default.
- W4313255705 cites W2023105825 @default.
- W4313255705 cites W2028574684 @default.
- W4313255705 cites W2030965344 @default.
- W4313255705 cites W2047840075 @default.
- W4313255705 cites W2054519386 @default.
- W4313255705 cites W2054780009 @default.
- W4313255705 cites W2059056036 @default.
- W4313255705 cites W2083515807 @default.
- W4313255705 cites W2093425425 @default.
- W4313255705 cites W2094397191 @default.
- W4313255705 cites W2109619261 @default.
- W4313255705 cites W2112620393 @default.
- W4313255705 cites W2115165082 @default.
- W4313255705 cites W2116044432 @default.
- W4313255705 cites W2122122381 @default.
- W4313255705 cites W2126514505 @default.
- W4313255705 cites W2134325158 @default.
- W4313255705 cites W2136435696 @default.
- W4313255705 cites W2140973499 @default.
- W4313255705 cites W2143299957 @default.
- W4313255705 cites W2150266668 @default.
- W4313255705 cites W2152941631 @default.
- W4313255705 cites W2159487479 @default.
- W4313255705 cites W2166817821 @default.
- W4313255705 cites W2167648018 @default.
- W4313255705 cites W2171697157 @default.
- W4313255705 cites W2173602308 @default.
- W4313255705 cites W2253936606 @default.
- W4313255705 cites W2296101803 @default.
- W4313255705 cites W2313746901 @default.
- W4313255705 cites W2345773971 @default.
- W4313255705 cites W2408310700 @default.
- W4313255705 cites W2416612492 @default.
- W4313255705 cites W2470314431 @default.
- W4313255705 cites W2523538043 @default.
- W4313255705 cites W2529139790 @default.
- W4313255705 cites W2540108128 @default.
- W4313255705 cites W2576230870 @default.
- W4313255705 cites W2605897185 @default.
- W4313255705 cites W2614813011 @default.
- W4313255705 cites W2616509004 @default.
- W4313255705 cites W2724987513 @default.
- W4313255705 cites W2761465727 @default.
- W4313255705 cites W2790844761 @default.
- W4313255705 cites W2794911049 @default.
- W4313255705 cites W2892117941 @default.
- W4313255705 cites W2913549175 @default.
- W4313255705 cites W2920901109 @default.
- W4313255705 cites W2939587492 @default.
- W4313255705 cites W2943337573 @default.
- W4313255705 cites W2960846032 @default.
- W4313255705 cites W2970520562 @default.
- W4313255705 cites W2972825030 @default.
- W4313255705 cites W2972832417 @default.
- W4313255705 cites W3011461379 @default.
- W4313255705 cites W3027440754 @default.
- W4313255705 cites W3036638150 @default.
- W4313255705 cites W3090784166 @default.
- W4313255705 cites W3121185058 @default.
- W4313255705 cites W3121395859 @default.
- W4313255705 cites W3123527083 @default.
- W4313255705 cites W3124074442 @default.
- W4313255705 cites W3125976894 @default.
- W4313255705 cites W3126560630 @default.
- W4313255705 cites W3198383972 @default.
- W4313255705 cites W3199832122 @default.
- W4313255705 cites W4223460586 @default.
- W4313255705 cites W4224000246 @default.
- W4313255705 cites W4226136366 @default.
- W4313255705 cites W4243017156 @default.
- W4313255705 cites W4246799520 @default.
- W4313255705 cites W4280573872 @default.
- W4313255705 cites W4289654129 @default.
- W4313255705 cites W4377214382 @default.
- W4313255705 cites W99945080 @default.
- W4313255705 doi "https://doi.org/10.1007/s11747-022-00919-x" @default.
- W4313255705 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/36589144" @default.
- W4313255705 hasPublicationYear "2022" @default.
- W4313255705 type Work @default.
- W4313255705 citedByCount "1" @default.
- W4313255705 countsByYear W43132557052023 @default.