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- W4313258758 abstract "The impact of social media can be seen everywhere. Now the success of a business depends upon how successfully it is able to handle its social media marketing. It is a new phenomenon that has changed how the business environment operates. Companies are able to gain access to resources that were otherwise not available to them. It has also helped businesses to increase their worthiness, cultivate strategic partnerships, and increase their contact with customers and suppliers. It has become important for business owners and marketers to understand how social media work as a communication and marketing tool and how they can significantly grow their businesses. The study focused on establishing the effect of social media on the growth of SMEs in India. The present study is theoretical research, based on the various literature available. Additionally, social media allows businesses to communicate speedily and cheaply with customers as well as allow them to construct a database that can be used to generate business leads that may translate to increased sales and thus grow the SMEs." @default.
- W4313258758 created "2023-01-06" @default.
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- W4313258758 date "2023-03-17" @default.
- W4313258758 modified "2023-10-17" @default.
- W4313258758 title "The Impact of Social Marketing on SMEs in India" @default.
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- W4313258758 doi "https://doi.org/10.4018/978-1-6684-5770-2.ch013" @default.
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