Matches in SemOpenAlex for { <https://semopenalex.org/work/W4313335837> ?p ?o ?g. }
- W4313335837 endingPage "101936" @default.
- W4313335837 startingPage "101936" @default.
- W4313335837 abstract "Based on the concepts of the Reality-Virtuality (RV) continuum and the stimulus-organism-response (SOR) framework, this study investigated differences between AR and VR in their effects on vividness/interactivity, a sense of presence, users’ sensory brand app experience, attitude, and behavioral intention. For AR, participants downloaded an app to mobile phones. For VR, participants downloaded a VR app to smartphones attached to a Google Cardboard VR headset. Vividness and interactivity directly (or indirectly) impacted a sense of presence, sensory brand app experience, attitude towards technology, and behavioral intention. However, AR and VR differed in how vividness and interactivity influenced sensory brand app experience and attitude towards technology. Overall, a sense of presence was a significant mediator for 1) the relationship between vividness and sensory brand app experience and 2) the relationship between interactivity and attitude towards technology for VR but no such relationship was observed with AR. The relationships among sensory brand app experience, attitude, and behavioral intention were significant in both AR and VR settings. Employing real AR/VR shopping situations, the study provides for practitioners deep understandings of consumers’ actual perceptions of applications of AR/VR and offers practical insights as to the efficiency of AR and VR in improving consumer virtual shopping experiences." @default.
- W4313335837 created "2023-01-06" @default.
- W4313335837 creator A5005685871 @default.
- W4313335837 creator A5026989997 @default.
- W4313335837 creator A5061215639 @default.
- W4313335837 creator A5072514254 @default.
- W4313335837 date "2023-02-01" @default.
- W4313335837 modified "2023-09-25" @default.
- W4313335837 title "Immersive interactive technologies and virtual shopping experiences: Differences in consumer perceptions between augmented reality (AR) and virtual reality (VR)" @default.
- W4313335837 cites W1546777109 @default.
- W4313335837 cites W1976038327 @default.
- W4313335837 cites W1977523639 @default.
- W4313335837 cites W1992085202 @default.
- W4313335837 cites W1995363876 @default.
- W4313335837 cites W1995687637 @default.
- W4313335837 cites W1998284588 @default.
- W4313335837 cites W2017356504 @default.
- W4313335837 cites W2019892543 @default.
- W4313335837 cites W2029639460 @default.
- W4313335837 cites W2062838565 @default.
- W4313335837 cites W2069206189 @default.
- W4313335837 cites W2084604088 @default.
- W4313335837 cites W2088414435 @default.
- W4313335837 cites W2098956328 @default.
- W4313335837 cites W2099786613 @default.
- W4313335837 cites W2124293473 @default.
- W4313335837 cites W2126514505 @default.
- W4313335837 cites W2134512394 @default.
- W4313335837 cites W2138242322 @default.
- W4313335837 cites W2138805097 @default.
- W4313335837 cites W2146288845 @default.
- W4313335837 cites W2150605459 @default.
- W4313335837 cites W2150641797 @default.
- W4313335837 cites W2164503718 @default.
- W4313335837 cites W2198038816 @default.
- W4313335837 cites W2290295444 @default.
- W4313335837 cites W2340239395 @default.
- W4313335837 cites W2531535642 @default.
- W4313335837 cites W2540108128 @default.
- W4313335837 cites W2578287714 @default.
- W4313335837 cites W2586935958 @default.
- W4313335837 cites W2598132945 @default.
- W4313335837 cites W2617667035 @default.
- W4313335837 cites W2724987513 @default.
- W4313335837 cites W2789342369 @default.
- W4313335837 cites W2797705498 @default.
- W4313335837 cites W2808914681 @default.
- W4313335837 cites W2809335389 @default.
- W4313335837 cites W2809522778 @default.
- W4313335837 cites W2810524680 @default.
- W4313335837 cites W2894065781 @default.
- W4313335837 cites W2899974004 @default.
- W4313335837 cites W2900303671 @default.
- W4313335837 cites W2900763251 @default.
- W4313335837 cites W2949276771 @default.
- W4313335837 cites W2952371427 @default.
- W4313335837 cites W2968846733 @default.
- W4313335837 cites W2989041184 @default.
- W4313335837 cites W2989803300 @default.
- W4313335837 cites W2994789982 @default.
- W4313335837 cites W3009670409 @default.
- W4313335837 cites W3011062371 @default.
- W4313335837 cites W3013363757 @default.
- W4313335837 cites W3014245396 @default.
- W4313335837 cites W3017307747 @default.
- W4313335837 cites W3023126771 @default.
- W4313335837 cites W3034854287 @default.
- W4313335837 cites W3036543227 @default.
- W4313335837 cites W3036638150 @default.
- W4313335837 cites W3040962008 @default.
- W4313335837 cites W3044669882 @default.
- W4313335837 cites W3080457594 @default.
- W4313335837 cites W3114000335 @default.
- W4313335837 cites W3121590040 @default.
- W4313335837 cites W3141719988 @default.
- W4313335837 cites W3149265513 @default.
- W4313335837 cites W3160502397 @default.
- W4313335837 cites W3160905097 @default.
- W4313335837 cites W3165260284 @default.
- W4313335837 cites W3177014436 @default.
- W4313335837 cites W3178361547 @default.
- W4313335837 cites W3190498511 @default.
- W4313335837 cites W3196815100 @default.
- W4313335837 cites W3206180814 @default.
- W4313335837 cites W4200010571 @default.
- W4313335837 doi "https://doi.org/10.1016/j.tele.2022.101936" @default.
- W4313335837 hasPublicationYear "2023" @default.
- W4313335837 type Work @default.
- W4313335837 citedByCount "4" @default.
- W4313335837 countsByYear W43133358372023 @default.
- W4313335837 crossrefType "journal-article" @default.
- W4313335837 hasAuthorship W4313335837A5005685871 @default.
- W4313335837 hasAuthorship W4313335837A5026989997 @default.
- W4313335837 hasAuthorship W4313335837A5061215639 @default.
- W4313335837 hasAuthorship W4313335837A5072514254 @default.
- W4313335837 hasConcept C107457646 @default.
- W4313335837 hasConcept C144430266 @default.
- W4313335837 hasConcept C15744967 @default.