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- W4313351215 abstract "This book is a follow-up of earlier work edited by Jishnu Bhattacharyya and his colleagues on socially responsible marketing and consumers. The movie industry would call it a sequel, e.g., The Matrix Reloaded." @default.
- W4313351215 created "2023-01-06" @default.
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- W4313351215 date "2022-01-01" @default.
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- W4313351215 title "Introduction: Marketing Organizations Teaming up with Socially Responsible Consumers for a Better World" @default.
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- W4313351215 doi "https://doi.org/10.1007/978-981-19-4457-4_1" @default.
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