Matches in SemOpenAlex for { <https://semopenalex.org/work/W4313353691> ?p ?o ?g. }
Showing items 1 to 63 of
63
with 100 items per page.
- W4313353691 abstract "Objective: The purpose of this study is to find out the trust variable as an intervening variable between the influence of electronic word of mouth (E-WOM), influencers on buying interest on the Instagram account @kokobuncit Surabaya.
 Methodology: This research method uses a quantitative method through a path analysis model with the help of SPSS V.20.
 Findings: The results of this study are that E-WOM and influencers have a direct significant effect on trust, E-WOM has a direct significant effect on buying interest, while influencers have no direct significant effect on buying interest. Trust mediates the effect of E-WOM, influencer on consumer buying interest.
 Implications: Electronic Word of Mouth is a marketing strategy that is carried out by using consumers who have consumed the product. The form of Electronic Word of Mouth can be in the form of reviews, suggestions, and reviews that are carried out in electronic media such as social media." @default.
- W4313353691 created "2023-01-06" @default.
- W4313353691 creator A5025340007 @default.
- W4313353691 date "2022-09-30" @default.
- W4313353691 modified "2023-09-30" @default.
- W4313353691 title "Trust as a Mediating Variable between Electronic word of Mouth (E-Wom), Influencer on Consumer Buying Interest on Instagram @Kokobuncit Account in the Covid-19 Pandemic" @default.
- W4313353691 doi "https://doi.org/10.26710/sbsee.v4i3.2444" @default.
- W4313353691 hasPublicationYear "2022" @default.
- W4313353691 type Work @default.
- W4313353691 citedByCount "0" @default.
- W4313353691 crossrefType "journal-article" @default.
- W4313353691 hasAuthorship W4313353691A5025340007 @default.
- W4313353691 hasBestOaLocation W43133536911 @default.
- W4313353691 hasConcept C105795698 @default.
- W4313353691 hasConcept C112698675 @default.
- W4313353691 hasConcept C136764020 @default.
- W4313353691 hasConcept C137913393 @default.
- W4313353691 hasConcept C144133560 @default.
- W4313353691 hasConcept C15744967 @default.
- W4313353691 hasConcept C162853370 @default.
- W4313353691 hasConcept C192975520 @default.
- W4313353691 hasConcept C2524010 @default.
- W4313353691 hasConcept C26011011 @default.
- W4313353691 hasConcept C33923547 @default.
- W4313353691 hasConcept C41008148 @default.
- W4313353691 hasConcept C518677369 @default.
- W4313353691 hasConcept C54649085 @default.
- W4313353691 hasConcept C82793941 @default.
- W4313353691 hasConcept C90673727 @default.
- W4313353691 hasConceptScore W4313353691C105795698 @default.
- W4313353691 hasConceptScore W4313353691C112698675 @default.
- W4313353691 hasConceptScore W4313353691C136764020 @default.
- W4313353691 hasConceptScore W4313353691C137913393 @default.
- W4313353691 hasConceptScore W4313353691C144133560 @default.
- W4313353691 hasConceptScore W4313353691C15744967 @default.
- W4313353691 hasConceptScore W4313353691C162853370 @default.
- W4313353691 hasConceptScore W4313353691C192975520 @default.
- W4313353691 hasConceptScore W4313353691C2524010 @default.
- W4313353691 hasConceptScore W4313353691C26011011 @default.
- W4313353691 hasConceptScore W4313353691C33923547 @default.
- W4313353691 hasConceptScore W4313353691C41008148 @default.
- W4313353691 hasConceptScore W4313353691C518677369 @default.
- W4313353691 hasConceptScore W4313353691C54649085 @default.
- W4313353691 hasConceptScore W4313353691C82793941 @default.
- W4313353691 hasConceptScore W4313353691C90673727 @default.
- W4313353691 hasIssue "3" @default.
- W4313353691 hasLocation W43133536911 @default.
- W4313353691 hasOpenAccess W4313353691 @default.
- W4313353691 hasPrimaryLocation W43133536911 @default.
- W4313353691 hasRelatedWork W2019424867 @default.
- W4313353691 hasRelatedWork W2051123421 @default.
- W4313353691 hasRelatedWork W2174438959 @default.
- W4313353691 hasRelatedWork W2350086902 @default.
- W4313353691 hasRelatedWork W2543545203 @default.
- W4313353691 hasRelatedWork W281246900 @default.
- W4313353691 hasRelatedWork W2940552231 @default.
- W4313353691 hasRelatedWork W3128982401 @default.
- W4313353691 hasRelatedWork W4206062546 @default.
- W4313353691 hasRelatedWork W3013063395 @default.
- W4313353691 hasVolume "4" @default.
- W4313353691 isParatext "false" @default.
- W4313353691 isRetracted "false" @default.
- W4313353691 workType "article" @default.