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- W4313367648 endingPage "103749" @default.
- W4313367648 startingPage "103749" @default.
- W4313367648 abstract "As businesses increasingly use gamified mobile marketing campaign (GMMC) systems to engage mobile shoppers, gamification in m-commerce systems warrants more attention in both IS research and design practices. Inspired by peak-end theory, this study focused on the puzzling differences between user experience vs. memory and empirically examined the impact of different experience orders of cognitive load on user perceptions and behavioral intentions. Overall, the outcomes of this research suggest that appropriate applications of the peak-end effect, moderated via users’ regulatory focus styles, can alleviate the negative mental utility imagery of users, reducing their perceived uncertainties and opt-out intentions from the GMMC. Important implications for research and practice are then discussed." @default.
- W4313367648 created "2023-01-06" @default.
- W4313367648 creator A5029285652 @default.
- W4313367648 creator A5041679286 @default.
- W4313367648 creator A5084856681 @default.
- W4313367648 date "2023-03-01" @default.
- W4313367648 modified "2023-10-17" @default.
- W4313367648 title "The puzzle of experience vs. memory: Peak-end theory and strategic gamification design in M-commerce" @default.
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- W4313367648 doi "https://doi.org/10.1016/j.im.2022.103749" @default.
- W4313367648 hasPublicationYear "2023" @default.
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