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- W4313368015 abstract "In many hospitality situations, customers are reminded of their names. At the same time, these customers may be given the opportunity to customize product and service offerings. It is currently unknown how name reminders affect this likelihood of customization on consumers’ part. We propose, in the current research, that name reminders might increase hospitality customers’ likelihood of customizing product and service offerings, likely because reminding them of their names reduces their perceived control. Indeed, across three studies in a variety of contexts, we find that name reminders increase customization, and lower perceived control explains why. Indeed, we find that customers’ perceived control mediates the effect, while manipulating perceived control moderates the effect of name reminders on customization. Together, the present results offer a better understanding of how name reminders shape decision-making. Although we examine the effects on customization, we believe that our finding that name reminders decrease perceived control has other implications for other hospitality as well as tourism and service settings more broadly." @default.
- W4313368015 created "2023-01-06" @default.
- W4313368015 creator A5064408996 @default.
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- W4313368015 date "2023-02-01" @default.
- W4313368015 modified "2023-09-25" @default.
- W4313368015 title "Name reminders and customization preferences: The role of perceived control" @default.
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- W4313368015 doi "https://doi.org/10.1016/j.ijhm.2022.103425" @default.
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