FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4313402685> ?p ?o ?g. }

• W4313402685 abstract "Purpose This study aims to examine ethical practices in the banking sector by testing the relationships between customer perceptions of ethicality and brand attributes like affect, image and equity. Design/methodology/approach Drawing on the social exchange theory, the authors advance the consumer’s perspective in explaining brand equity in the banking sector. Following the survey technique, the authors used the Hayes’ Macro Process in analysing the data collected from 148 bank customers in New Zealand. Findings The findings suggest that customers’ perception of ethicality, brand image and affect are significantly associated with brand equity. Also, brand image and affect significantly mediate the relationship between customer’s perception of ethicality and brand equity. Research limitations/implications The main limitation of this study is the use of survey and cross-sectional methods. Future research may adopt mixed-method techniques to provide insightful information on how these variables influence brand equity. Originality/value The study demonstrates the mechanisms that facilitate brand equity and contributes to theory by analysing the factors of brand equity in the banking sector, which has been less investigated." @default.
• W4313402685 created "2023-01-06" @default.
• W4313402685 creator A5037261864 @default.
• W4313402685 creator A5045099270 @default.
• W4313402685 creator A5072756991 @default.
• W4313402685 date "2022-12-21" @default.
• W4313402685 modified "2023-10-16" @default.
• W4313402685 title "Does customer’s perception of ethicality influence brand affect, image and equity in the banking sector" @default.
• W4313402685 cites W1126447394 @default.
• W4313402685 cites W119818611 @default.
• W4313402685 cites W1535775700 @default.
• W4313402685 cites W1624299646 @default.
• W4313402685 cites W1666299271 @default.
• W4313402685 cites W1698465835 @default.
• W4313402685 cites W1964525099 @default.
• W4313402685 cites W1972965499 @default.
• W4313402685 cites W1977201952 @default.
• W4313402685 cites W1979137387 @default.
• W4313402685 cites W1995511043 @default.
• W4313402685 cites W2001623341 @default.
• W4313402685 cites W2005443717 @default.
• W4313402685 cites W2006204134 @default.
• W4313402685 cites W2027439108 @default.
• W4313402685 cites W2028151757 @default.
• W4313402685 cites W2032645755 @default.
• W4313402685 cites W2041320175 @default.
• W4313402685 cites W2052211341 @default.
• W4313402685 cites W2053542775 @default.
• W4313402685 cites W2055904975 @default.
• W4313402685 cites W2058945646 @default.
• W4313402685 cites W2064899380 @default.
• W4313402685 cites W2074932610 @default.
• W4313402685 cites W2076361923 @default.
• W4313402685 cites W2077040059 @default.
• W4313402685 cites W2092923044 @default.
• W4313402685 cites W2095223400 @default.
• W4313402685 cites W2097622232 @default.
• W4313402685 cites W2106096361 @default.
• W4313402685 cites W2119712412 @default.
• W4313402685 cites W2127089799 @default.
• W4313402685 cites W2130879404 @default.
• W4313402685 cites W2135526934 @default.
• W4313402685 cites W2141335876 @default.
• W4313402685 cites W2142817685 @default.
• W4313402685 cites W2145529788 @default.
• W4313402685 cites W2163000154 @default.
• W4313402685 cites W2168825990 @default.
• W4313402685 cites W2333957995 @default.
• W4313402685 cites W2587135678 @default.
• W4313402685 cites W2589167453 @default.
• W4313402685 cites W2607657495 @default.
• W4313402685 cites W2754576025 @default.
• W4313402685 cites W2805093130 @default.
• W4313402685 cites W2872598418 @default.
• W4313402685 cites W2887367440 @default.
• W4313402685 cites W2892316265 @default.
• W4313402685 cites W2896224861 @default.
• W4313402685 cites W2898576832 @default.
• W4313402685 cites W2900993338 @default.
• W4313402685 cites W2905131998 @default.
• W4313402685 cites W2910399056 @default.
• W4313402685 cites W2914801171 @default.
• W4313402685 cites W2966458491 @default.
• W4313402685 cites W2971403214 @default.
• W4313402685 cites W2993802205 @default.
• W4313402685 cites W3022335013 @default.
• W4313402685 cites W3088374109 @default.
• W4313402685 cites W3123695382 @default.
• W4313402685 cites W3125811238 @default.
• W4313402685 cites W3193954857 @default.
• W4313402685 cites W4224102386 @default.
• W4313402685 cites W4234081717 @default.
• W4313402685 cites W4235678817 @default.
• W4313402685 doi "https://doi.org/10.1108/ijoes-05-2022-0112" @default.
• W4313402685 hasPublicationYear "2022" @default.
• W4313402685 type Work @default.
• W4313402685 citedByCount "2" @default.
• W4313402685 countsByYear W43134026852023 @default.
• W4313402685 crossrefType "journal-article" @default.
• W4313402685 hasAuthorship W4313402685A5037261864 @default.
• W4313402685 hasAuthorship W4313402685A5045099270 @default.
• W4313402685 hasAuthorship W4313402685A5072756991 @default.
• W4313402685 hasConcept C101276457 @default.
• W4313402685 hasConcept C11012388 @default.
• W4313402685 hasConcept C112698675 @default.
• W4313402685 hasConcept C139719470 @default.
• W4313402685 hasConcept C140781008 @default.
• W4313402685 hasConcept C144133560 @default.
• W4313402685 hasConcept C152455256 @default.
• W4313402685 hasConcept C15744967 @default.
• W4313402685 hasConcept C162324750 @default.
• W4313402685 hasConcept C162853370 @default.
• W4313402685 hasConcept C169760540 @default.
• W4313402685 hasConcept C204983608 @default.
• W4313402685 hasConcept C205971072 @default.
• W4313402685 hasConcept C26760741 @default.
• W4313402685 hasConcept C2776035688 @default.
• W4313402685 hasConcept C2776950860 @default.
• W4313402685 hasConcept C2780378061 @default.
• W4313402685 hasConcept C46312422 @default.

• next