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- W4313409102 abstract "Behavioral finance aims to understand the reasoning patterns of investors, constrained by emotional processes, and how they influence the decision-making process. The main purpose of this work is to evaluate individuals’ decision-making behavior under risk/uncertainty. The methodological procedure adopted exploratory research with data collection through a questionnaire grounded by the prospect theory with 329 valid responses from individuals in Portugal. The results are aligned with those obtained in Kahneman and Tversky's study on the effects of prospect theory. Moreover, they support different behaviors between non-investors (more risk-averse) and investors (more risk-prone), and consistency is observed between those familiar or not with the concept of behavioral finance. Overall, individuals’ decision-making behavior seems to be influenced by cognitive biases and the intuitive system. The findings are important because they highlight the importance of strategic financial literacy plans." @default.
- W4313409102 created "2023-01-06" @default.
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- W4313409102 date "2023-01-01" @default.
- W4313409102 modified "2023-10-05" @default.
- W4313409102 title "Cognitive Biases in the Investment Decision Process" @default.
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- W4313409102 doi "https://doi.org/10.1007/978-981-19-6585-2_17" @default.
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