Matches in SemOpenAlex for { <https://semopenalex.org/work/W4313417323> ?p ?o ?g. }
- W4313417323 abstract "Although we know that product names influence audience evaluations of producers and their offerings, mechanisms behind the effect remain undertheorized. We propose that a classic psychological stimulus-and-response process is at play. Emotional contagion suggests that emotions conveyed by product names will influence consumer evaluations. Although the process is psychological, social context shapes the strength and valence in the stimulus-and-response relationship. We predict that the antimass production ideology and oppositional identity of contemporary craft markets produce reverse emotional contagion: Positively charged product names lead to negative evaluations of products and negatively charged ones lead to positive evaluations. We also predict that product names shape audience attributions of authenticity: Positive emotionality decreases authenticity perceptions and negative emotionality elevates them. We find empirical support for most of our conjectures in regression analyses of the U.S. craft beer industry between 1996 and 2012. Funding: The authors gratefully acknowledge financial support from the Gies College of Business at the University of Illinois at Urbana–Champaign and from the Lubar College of Business at the University of Wisconsin–Milwaukee. Supplemental Material: The online appendix is available at https://doi.org/10.1287/stsc.2022.0178 ." @default.
- W4313417323 created "2023-01-06" @default.
- W4313417323 creator A5010007780 @default.
- W4313417323 creator A5019269002 @default.
- W4313417323 creator A5022964868 @default.
- W4313417323 date "2022-12-28" @default.
- W4313417323 modified "2023-10-02" @default.
- W4313417323 title "Bottled Up or Poured Out: How Product Name Emotions Affect Appeal and Authenticity in the Market for Craft Beer" @default.
- W4313417323 cites W1486317198 @default.
- W4313417323 cites W1600582725 @default.
- W4313417323 cites W1755033451 @default.
- W4313417323 cites W1855925938 @default.
- W4313417323 cites W1870418169 @default.
- W4313417323 cites W1959897444 @default.
- W4313417323 cites W1972570464 @default.
- W4313417323 cites W1974826949 @default.
- W4313417323 cites W1976566530 @default.
- W4313417323 cites W1976741746 @default.
- W4313417323 cites W1983139207 @default.
- W4313417323 cites W2001589718 @default.
- W4313417323 cites W2008942806 @default.
- W4313417323 cites W2012757776 @default.
- W4313417323 cites W2014740757 @default.
- W4313417323 cites W2017981144 @default.
- W4313417323 cites W2022720617 @default.
- W4313417323 cites W2035800316 @default.
- W4313417323 cites W2045269804 @default.
- W4313417323 cites W2045329058 @default.
- W4313417323 cites W2056985680 @default.
- W4313417323 cites W2058468264 @default.
- W4313417323 cites W2059535789 @default.
- W4313417323 cites W2059847013 @default.
- W4313417323 cites W2062566559 @default.
- W4313417323 cites W2067369167 @default.
- W4313417323 cites W2078283037 @default.
- W4313417323 cites W2086642814 @default.
- W4313417323 cites W2092756379 @default.
- W4313417323 cites W2100362724 @default.
- W4313417323 cites W2101311059 @default.
- W4313417323 cites W2102395712 @default.
- W4313417323 cites W2104250384 @default.
- W4313417323 cites W2110651358 @default.
- W4313417323 cites W2115457267 @default.
- W4313417323 cites W2116442885 @default.
- W4313417323 cites W2116947996 @default.
- W4313417323 cites W2127395453 @default.
- W4313417323 cites W2134607156 @default.
- W4313417323 cites W2139748830 @default.
- W4313417323 cites W2149546194 @default.
- W4313417323 cites W2150910069 @default.
- W4313417323 cites W2160721453 @default.
- W4313417323 cites W2171670511 @default.
- W4313417323 cites W2267753238 @default.
- W4313417323 cites W2333930280 @default.
- W4313417323 cites W2493075843 @default.
- W4313417323 cites W2504639410 @default.
- W4313417323 cites W2506046523 @default.
- W4313417323 cites W2588891407 @default.
- W4313417323 cites W2592301816 @default.
- W4313417323 cites W2721449031 @default.
- W4313417323 cites W2725640569 @default.
- W4313417323 cites W2754850416 @default.
- W4313417323 cites W279250046 @default.
- W4313417323 cites W2797198753 @default.
- W4313417323 cites W2888667028 @default.
- W4313417323 cites W2921589752 @default.
- W4313417323 cites W2934054026 @default.
- W4313417323 cites W2938415869 @default.
- W4313417323 cites W2944820760 @default.
- W4313417323 cites W2964098303 @default.
- W4313417323 cites W2967978257 @default.
- W4313417323 cites W3033390675 @default.
- W4313417323 cites W3081409110 @default.
- W4313417323 cites W3087030432 @default.
- W4313417323 cites W3103878921 @default.
- W4313417323 cites W3121259319 @default.
- W4313417323 cites W3122558547 @default.
- W4313417323 cites W3123513755 @default.
- W4313417323 cites W3125620926 @default.
- W4313417323 cites W3138013877 @default.
- W4313417323 cites W3149776991 @default.
- W4313417323 cites W3153927139 @default.
- W4313417323 cites W3201476847 @default.
- W4313417323 cites W40599309 @default.
- W4313417323 cites W4220855917 @default.
- W4313417323 cites W4221047196 @default.
- W4313417323 cites W4232022686 @default.
- W4313417323 cites W4245652177 @default.
- W4313417323 cites W4246039210 @default.
- W4313417323 cites W4247148229 @default.
- W4313417323 cites W4253264491 @default.
- W4313417323 cites W4288095809 @default.
- W4313417323 cites W4293368518 @default.
- W4313417323 doi "https://doi.org/10.1287/stsc.2022.0178" @default.
- W4313417323 hasPublicationYear "2022" @default.
- W4313417323 type Work @default.
- W4313417323 citedByCount "0" @default.
- W4313417323 crossrefType "journal-article" @default.
- W4313417323 hasAuthorship W4313417323A5010007780 @default.
- W4313417323 hasAuthorship W4313417323A5019269002 @default.