Matches in SemOpenAlex for { <https://semopenalex.org/work/W4313441427> ?p ?o ?g. }
Showing items 1 to 75 of
75
with 100 items per page.
- W4313441427 abstract "This study aims to find out how to strengthen the promotion strategy of the Umama instant hijab brand on purchasing decisions among students in the Sidoarjo area. This study examines respondents, namely students in the Sidoarjo area who have known and used Umama's instant hijab products in their daily lives. The method used is quantitative research with a sample of 100 students. Data collection at the interval level was carried out by distributing questionnaires. The data analysis used is the outer model test and the inner model test on the Smart PLS software application. The results of this study indicate that strengthening the promotion strategy has a positive and significant effect on purchasing decisions." @default.
- W4313441427 created "2023-01-06" @default.
- W4313441427 creator A5006280252 @default.
- W4313441427 creator A5051380663 @default.
- W4313441427 date "2023-01-30" @default.
- W4313441427 modified "2023-09-26" @default.
- W4313441427 title "Strengthening the Umama Brand Promotion Strategy on the Decision to Purchase Instant Hijab Products among Students in the Sidoarjo Region" @default.
- W4313441427 cites W3093636446 @default.
- W4313441427 cites W3119041649 @default.
- W4313441427 cites W3159755470 @default.
- W4313441427 doi "https://doi.org/10.21070/ijins.v21i.766" @default.
- W4313441427 hasPublicationYear "2023" @default.
- W4313441427 type Work @default.
- W4313441427 citedByCount "0" @default.
- W4313441427 crossrefType "journal-article" @default.
- W4313441427 hasAuthorship W4313441427A5006280252 @default.
- W4313441427 hasAuthorship W4313441427A5051380663 @default.
- W4313441427 hasBestOaLocation W43134414271 @default.
- W4313441427 hasConcept C105795698 @default.
- W4313441427 hasConcept C112698675 @default.
- W4313441427 hasConcept C133462117 @default.
- W4313441427 hasConcept C144133560 @default.
- W4313441427 hasConcept C151730666 @default.
- W4313441427 hasConcept C15744967 @default.
- W4313441427 hasConcept C162853370 @default.
- W4313441427 hasConcept C17744445 @default.
- W4313441427 hasConcept C185592680 @default.
- W4313441427 hasConcept C198531522 @default.
- W4313441427 hasConcept C199539241 @default.
- W4313441427 hasConcept C2777267654 @default.
- W4313441427 hasConcept C2778813691 @default.
- W4313441427 hasConcept C2779432360 @default.
- W4313441427 hasConcept C31903555 @default.
- W4313441427 hasConcept C33923547 @default.
- W4313441427 hasConcept C43617362 @default.
- W4313441427 hasConcept C86803240 @default.
- W4313441427 hasConcept C94625758 @default.
- W4313441427 hasConcept C98147612 @default.
- W4313441427 hasConceptScore W4313441427C105795698 @default.
- W4313441427 hasConceptScore W4313441427C112698675 @default.
- W4313441427 hasConceptScore W4313441427C133462117 @default.
- W4313441427 hasConceptScore W4313441427C144133560 @default.
- W4313441427 hasConceptScore W4313441427C151730666 @default.
- W4313441427 hasConceptScore W4313441427C15744967 @default.
- W4313441427 hasConceptScore W4313441427C162853370 @default.
- W4313441427 hasConceptScore W4313441427C17744445 @default.
- W4313441427 hasConceptScore W4313441427C185592680 @default.
- W4313441427 hasConceptScore W4313441427C198531522 @default.
- W4313441427 hasConceptScore W4313441427C199539241 @default.
- W4313441427 hasConceptScore W4313441427C2777267654 @default.
- W4313441427 hasConceptScore W4313441427C2778813691 @default.
- W4313441427 hasConceptScore W4313441427C2779432360 @default.
- W4313441427 hasConceptScore W4313441427C31903555 @default.
- W4313441427 hasConceptScore W4313441427C33923547 @default.
- W4313441427 hasConceptScore W4313441427C43617362 @default.
- W4313441427 hasConceptScore W4313441427C86803240 @default.
- W4313441427 hasConceptScore W4313441427C94625758 @default.
- W4313441427 hasConceptScore W4313441427C98147612 @default.
- W4313441427 hasLocation W43134414271 @default.
- W4313441427 hasOpenAccess W4313441427 @default.
- W4313441427 hasPrimaryLocation W43134414271 @default.
- W4313441427 hasRelatedWork W2041889270 @default.
- W4313441427 hasRelatedWork W2057900661 @default.
- W4313441427 hasRelatedWork W2087472181 @default.
- W4313441427 hasRelatedWork W2120879676 @default.
- W4313441427 hasRelatedWork W2226555024 @default.
- W4313441427 hasRelatedWork W4313441427 @default.
- W4313441427 hasRelatedWork W4362637840 @default.
- W4313441427 hasRelatedWork W4385174313 @default.
- W4313441427 hasRelatedWork W4385291122 @default.
- W4313441427 hasRelatedWork W4385685404 @default.
- W4313441427 hasVolume "21" @default.
- W4313441427 isParatext "false" @default.
- W4313441427 isRetracted "false" @default.
- W4313441427 workType "article" @default.