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- W4313442395 abstract "The Indian telecom industry is growing at a very rapid pace. Both networking and handset-related technologies are refining day by day and year by year. Even the routine activities are executed by the use of mobile phones. Hence, mobile phones nowadays have become a necessity and not a luxury. Switching has now become a trend. There are demographics that actually suggest the switching behaviour; hence, they need to be identified. The descriptive study was used with a total of 1502 respondents across the state of Gujarat, wherein the respondents were selected using the hybrid sampling method. A structured questionnaire was designed using different items, constructs, and dimensions found in the literature review. The study has developed a regression model that can further help in predicting the switching behaviour of mobile phone users. There are demographics that moderate the relationship between ‘switching intention' and ‘attitude towards switching'." @default.
- W4313442395 created "2023-01-06" @default.
- W4313442395 creator A5048266906 @default.
- W4313442395 date "2023-01-03" @default.
- W4313442395 modified "2023-09-25" @default.
- W4313442395 title "Techniques and Applications of Demographic Determinants of Mobile Phone Brand Switching in Attitude Towards Switching and Switching Intentions" @default.
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- W4313442395 doi "https://doi.org/10.4018/978-1-6684-6060-3.ch018" @default.
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