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- W4313444461 abstract "Digitization has led to the evolution of technology over various domains and has provided better tools to understand the end consumer for any business. Marketers have leveraged technology solutions from leading vendors to better understand their customers and also predict future trends and segment their users based on various parameters. Enterprise resource planning has developed over the last decade and made a complete transition to the cloud. Currently, there exists a huge list of software providers from big organizations to startups who provide solutions to companies to achieve marketing goals. It is a major challenge to understand the technology side of the offerings and better evaluate the needs that can be solved by a Marketing Cloud application. In this paper, we explore Marketing Cloud applications and the features that can be used by a marketer. We discuss various benefits and analytical insights that a marketer will be able to consume for better understanding a customer. In this paper, we also look at adoption strategies of such solutions and how it helps in overall marketing of a product." @default.
- W4313444461 created "2023-01-06" @default.
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- W4313444461 date "2023-01-01" @default.
- W4313444461 modified "2023-10-16" @default.
- W4313444461 title "Using Marketing Cloud Applications for Better Analysis of Consumer Insights" @default.
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- W4313444461 doi "https://doi.org/10.1007/978-981-19-2358-6_46" @default.
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