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- W4313444551 abstract "Today we can see nihilistic tendencies being associated with meme culture, though as with the subcultures that preceded it, there is often a specific misunderstanding of philosophical nihilism, especially as embodied by its most well known scholar, Nietzsche. Addressing his works (particularly The Birth of Tragedy and The Antichrist), it is the purpose of this essay to posit Nietzsche as opposed to the nihilistic life-denying tendencies of Christianity and bourgeois moralism), mapping that characterization onto the nihilizing effects of today’s digital culture. In so doing, Adorno’s thought will be utilized in order to emphasize the similarity between the subject’s enthrallment to object’s of worship and to the paraphernalia of digital culture, making social media interaction a form of mimesis. Such mimesis ultimately leads to a physical mimicry of death, with the rigid pose of prayer reflected in the comportment of the meme poster. Similarities are then drawn between Nietzsche’s ‘saying yes to everything’ which follows on the postulated Eternal Recurrence and Adorno’s ‘shudder’, a moment in which the subject is assimilated to the natural object. A consideration of the arc of Nietzsche’s thought across his publishing career, allows for a link to be drawn between Dionysian revelry in The Birth of Tragedy and his later ‘radical yay-saying’, with both ultimately cast as affirmative actions to which the online practices of ‘shitposting’ and ‘edgelordism’ are opposed in their thoroughgoing going negativity. It is ultimately concluded that dissonant art such as that proposed by both Nietzsche and Adorno would be a useful antidote to the nihilistic and nihilizing online practices of digital-era capitalism." @default.
- W4313444551 created "2023-01-06" @default.
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- W4313444551 date "2023-01-01" @default.
- W4313444551 modified "2023-09-23" @default.
- W4313444551 title "Nietzsche’s Dionysus vs. The Nihilism of Social Media Shitposting" @default.
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- W4313444551 doi "https://doi.org/10.1007/978-3-031-13635-1_11" @default.
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