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- W4313444920 abstract "Focus group, as a methodology in the social sciences, has been traced to the study done by Paul Lazarsfeld and Robert Merton in the early 1940’s on the effects of media on people’s attitude towards World War II (Liamputtong in Focus group methodology: Principles and practice. Sage Publications, 2011) (Merton and Kendall in Am J of Socio 51(6):541–5571946). Before that, Emory Bogardus described group interviews in a study that was aimed at developing a social distance scale (Wark and Galliher in Am Sociologist, 38(4), 383–395, 2007). The element of having group discussions and group-based research became more popular in market research before other social science researchers started paying attention to it. The term focus groups was mainly used to define the social images of commercial products and judge the reactions to, opinions about, and attitudes toward a product, but is now a generic method that can be applicable to multiple fields of behaviour and human experience (Merton, 1987). It is now used to study concepts, programs, services, and institutions (Gil and Granado in Eval Rev 19(1):84–10 1995)." @default.
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- W4313444920 date "2023-01-01" @default.
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- W4313444920 title "Focus Groups" @default.
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- W4313444920 doi "https://doi.org/10.1007/978-3-031-04394-9_31" @default.
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