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- W4313462713 abstract "For many years now, corporate organizations and the brands they own have been carrying out community outreach during floods in India. They employ various strategies and tactics of branding and social responsibility in their involvement in the flood management cycle. Their outreach efforts got recognized during the Kerala floods, thereafter consolidating their role in disaster ecosystem. Interviews with different persons involved in flood management, disaster research, mitigation, media, and corporate communication explained higher outreach marketing by companies using their products and use of social media during floods. Analysis of the outreach in each phase of the flood management cycle brought forth its asymmetrical nature reflected in more inclination toward relief and response phase. A three-pillar outreach model for corporate organizations has been developed based on empirical insights." @default.
- W4313462713 created "2023-01-06" @default.
- W4313462713 creator A5045965155 @default.
- W4313462713 date "2023-01-01" @default.
- W4313462713 modified "2023-10-16" @default.
- W4313462713 title "Outreach Strategies Adopted by Corporate Organizations for Flood-Affected Communities in India" @default.
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- W4313462713 doi "https://doi.org/10.1007/978-981-16-8800-3_84-2" @default.
- W4313462713 hasPublicationYear "2023" @default.
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