Matches in SemOpenAlex for { <https://semopenalex.org/work/W4313474434> ?p ?o ?g. }
Showing items 1 to 75 of
75
with 100 items per page.
- W4313474434 endingPage "373" @default.
- W4313474434 startingPage "373" @default.
- W4313474434 abstract "This research aims to describe the language style used and the meanings contained in the coffee and tea advertisement on mass media. Researchers chose coffee and tea advertisement in mass media as the object of research. The method in this research was descriptive qualitative. The data collection technique was observation and notetaking. The data collected were categorized according to the type of advertisement and then analyzed one by one using language style theory and semantic theory. The results of this research found 27 data on coffee and tea advertisement containing language styles, consisting of 3 rhetorical language styles (consisting of 1 alliteration, 7 assonances, and 11 hyperboles), then 3 figurative language styles (consisting of 1 personification, 1 simile, and 2 synecdoches), and 4 denotative meaning (does not contain language style), as well as the semantic meaning contained in it. The repetition of consonant sounds always occurs in an alliteration language style. While in assonance, the style of language was in the form of repetition of the same vowel sound to achieve the goal of obtaining a beautiful effect in a sentence. Meanwhile, hyperbola was a style of language that tends to exaggerate the actual reality. In the figurative style, personification was a style of language that describes inanimate objects as if they saw a living creature. In contrast to simile, this style was comparing the similarities of something, and synecdoche was a style of language used to express a whole or a part. While denotative meaning was a language or word that was used to express something that was without any deviation from the word. Hyperbole was the most common language style found in this research. This was because the advertisement writer wants to highlight the specialty of the coffee and tea products offered by using excessive elements in the advertising language and wants to define a product in an interesting sentence through a short direct comparison. The element of exaggeration in his words was evident in the style of hyperbole." @default.
- W4313474434 created "2023-01-06" @default.
- W4313474434 creator A5044109441 @default.
- W4313474434 creator A5051519950 @default.
- W4313474434 date "2022-11-30" @default.
- W4313474434 modified "2023-09-30" @default.
- W4313474434 title "Language Styles Analysis in Coffee and Tea Advertisement on Mass Media" @default.
- W4313474434 doi "https://doi.org/10.29240/ef.v6i2.5319" @default.
- W4313474434 hasPublicationYear "2022" @default.
- W4313474434 type Work @default.
- W4313474434 citedByCount "0" @default.
- W4313474434 crossrefType "journal-article" @default.
- W4313474434 hasAuthorship W4313474434A5044109441 @default.
- W4313474434 hasAuthorship W4313474434A5051519950 @default.
- W4313474434 hasBestOaLocation W43134744341 @default.
- W4313474434 hasConcept C112698675 @default.
- W4313474434 hasConcept C124952713 @default.
- W4313474434 hasConcept C138885662 @default.
- W4313474434 hasConcept C142362112 @default.
- W4313474434 hasConcept C144133560 @default.
- W4313474434 hasConcept C15744967 @default.
- W4313474434 hasConcept C164913051 @default.
- W4313474434 hasConcept C2776141515 @default.
- W4313474434 hasConcept C2776445246 @default.
- W4313474434 hasConcept C2777231075 @default.
- W4313474434 hasConcept C2777530160 @default.
- W4313474434 hasConcept C2778311575 @default.
- W4313474434 hasConcept C2779385190 @default.
- W4313474434 hasConcept C2779997758 @default.
- W4313474434 hasConcept C2780139471 @default.
- W4313474434 hasConcept C2780876879 @default.
- W4313474434 hasConcept C29185921 @default.
- W4313474434 hasConcept C41895202 @default.
- W4313474434 hasConcept C46182478 @default.
- W4313474434 hasConcept C542102704 @default.
- W4313474434 hasConceptScore W4313474434C112698675 @default.
- W4313474434 hasConceptScore W4313474434C124952713 @default.
- W4313474434 hasConceptScore W4313474434C138885662 @default.
- W4313474434 hasConceptScore W4313474434C142362112 @default.
- W4313474434 hasConceptScore W4313474434C144133560 @default.
- W4313474434 hasConceptScore W4313474434C15744967 @default.
- W4313474434 hasConceptScore W4313474434C164913051 @default.
- W4313474434 hasConceptScore W4313474434C2776141515 @default.
- W4313474434 hasConceptScore W4313474434C2776445246 @default.
- W4313474434 hasConceptScore W4313474434C2777231075 @default.
- W4313474434 hasConceptScore W4313474434C2777530160 @default.
- W4313474434 hasConceptScore W4313474434C2778311575 @default.
- W4313474434 hasConceptScore W4313474434C2779385190 @default.
- W4313474434 hasConceptScore W4313474434C2779997758 @default.
- W4313474434 hasConceptScore W4313474434C2780139471 @default.
- W4313474434 hasConceptScore W4313474434C2780876879 @default.
- W4313474434 hasConceptScore W4313474434C29185921 @default.
- W4313474434 hasConceptScore W4313474434C41895202 @default.
- W4313474434 hasConceptScore W4313474434C46182478 @default.
- W4313474434 hasConceptScore W4313474434C542102704 @default.
- W4313474434 hasIssue "2" @default.
- W4313474434 hasLocation W43134744341 @default.
- W4313474434 hasOpenAccess W4313474434 @default.
- W4313474434 hasPrimaryLocation W43134744341 @default.
- W4313474434 hasRelatedWork W2364659366 @default.
- W4313474434 hasRelatedWork W2419397189 @default.
- W4313474434 hasRelatedWork W2476606341 @default.
- W4313474434 hasRelatedWork W2937192844 @default.
- W4313474434 hasRelatedWork W3100242799 @default.
- W4313474434 hasRelatedWork W3108326834 @default.
- W4313474434 hasRelatedWork W4320077763 @default.
- W4313474434 hasRelatedWork W1607699954 @default.
- W4313474434 hasRelatedWork W2620278442 @default.
- W4313474434 hasRelatedWork W3127735312 @default.
- W4313474434 hasVolume "6" @default.
- W4313474434 isParatext "false" @default.
- W4313474434 isRetracted "false" @default.
- W4313474434 workType "article" @default.