Matches in SemOpenAlex for { <https://semopenalex.org/work/W4313477103> ?p ?o ?g. }
- W4313477103 endingPage "452" @default.
- W4313477103 startingPage "426" @default.
- W4313477103 abstract "Purpose This study aims to investigate the effect of color temperature on consumption. Color is one of the most powerful elements of sensory marketing. However, how warm and cool colors drive consumer indulgence and interact with other visual cues is minimally understood. Design/methodology/approach This research conducts six experiments to investigate the effect of eight warm and cool colors and the effect of warm/cool color’s interaction with reflectance on indulgent consumption/use in various retail environments. Findings Studies 1a and 1b support the contrasting effects of warm vs cool colors on consumers’ indulgent consumption. Studies 2a and 2b establish the serial mediating role of arousal and self-reward focus in the color-indulgence relationship. Study 3a demonstrates the interactive effect of warm (vs cool) colors and glossy (vs matte) reflectance on consumer indulgence, and Study 3b confirms how glossy (vs matte) reflectance moderates the serial mediating effect of arousal and self-reward focus in the color-indulgence relationship. Research limitations/implications This research contributes to the growing stream of research on the visual aspect of sensory marketing, especially color, and advances the theoretical knowledge of how color could be used effectively to influence consumer indulgence. Practical implications This research provides actionable managerial implications on the effective use of warm and cool colors and glossy and matte reflectance to influence consumer indulgence. Originality/value This research advances the theoretical and empirical knowledge of color’s interaction with other visual sensory cues and the underlying psychological processes shaping consumer indulgence." @default.
- W4313477103 created "2023-01-06" @default.
- W4313477103 creator A5032782748 @default.
- W4313477103 creator A5086499365 @default.
- W4313477103 creator A5088561209 @default.
- W4313477103 date "2023-01-04" @default.
- W4313477103 modified "2023-10-10" @default.
- W4313477103 title "Red matte and glossy blue: how color and reflectance drive consumer indulgence" @default.
- W4313477103 cites W1502557431 @default.
- W4313477103 cites W1516234654 @default.
- W4313477103 cites W1624520863 @default.
- W4313477103 cites W1974326852 @default.
- W4313477103 cites W1985126019 @default.
- W4313477103 cites W1997222220 @default.
- W4313477103 cites W2025481627 @default.
- W4313477103 cites W2025972247 @default.
- W4313477103 cites W2045165049 @default.
- W4313477103 cites W2063984566 @default.
- W4313477103 cites W2067549457 @default.
- W4313477103 cites W2097039984 @default.
- W4313477103 cites W2100482303 @default.
- W4313477103 cites W2102788474 @default.
- W4313477103 cites W2103834730 @default.
- W4313477103 cites W2104711908 @default.
- W4313477103 cites W2104935847 @default.
- W4313477103 cites W2119314959 @default.
- W4313477103 cites W2125831511 @default.
- W4313477103 cites W2132310021 @default.
- W4313477103 cites W2133563256 @default.
- W4313477103 cites W2151467062 @default.
- W4313477103 cites W2152941631 @default.
- W4313477103 cites W2156351593 @default.
- W4313477103 cites W2157755950 @default.
- W4313477103 cites W2157899060 @default.
- W4313477103 cites W2160688234 @default.
- W4313477103 cites W2164635079 @default.
- W4313477103 cites W2164901293 @default.
- W4313477103 cites W2170856026 @default.
- W4313477103 cites W2177471733 @default.
- W4313477103 cites W2209531107 @default.
- W4313477103 cites W2221625874 @default.
- W4313477103 cites W2245433222 @default.
- W4313477103 cites W2275861734 @default.
- W4313477103 cites W2277565043 @default.
- W4313477103 cites W2416697607 @default.
- W4313477103 cites W2511721775 @default.
- W4313477103 cites W2515764249 @default.
- W4313477103 cites W2539916477 @default.
- W4313477103 cites W2551225131 @default.
- W4313477103 cites W2569396023 @default.
- W4313477103 cites W2759124189 @default.
- W4313477103 cites W2762216698 @default.
- W4313477103 cites W2769108464 @default.
- W4313477103 cites W2782054517 @default.
- W4313477103 cites W2791110044 @default.
- W4313477103 cites W2791213828 @default.
- W4313477103 cites W2793825859 @default.
- W4313477103 cites W2801127223 @default.
- W4313477103 cites W2802426144 @default.
- W4313477103 cites W2906872296 @default.
- W4313477103 cites W2911017140 @default.
- W4313477103 cites W2911523188 @default.
- W4313477103 cites W2914697259 @default.
- W4313477103 cites W2943167052 @default.
- W4313477103 cites W2957632743 @default.
- W4313477103 cites W2969453388 @default.
- W4313477103 cites W2984242477 @default.
- W4313477103 cites W2989379532 @default.
- W4313477103 cites W3008348303 @default.
- W4313477103 cites W3022056131 @default.
- W4313477103 cites W3122047163 @default.
- W4313477103 cites W3122608451 @default.
- W4313477103 cites W3124607904 @default.
- W4313477103 cites W3133334531 @default.
- W4313477103 cites W3186529049 @default.
- W4313477103 cites W3215311269 @default.
- W4313477103 cites W4229049175 @default.
- W4313477103 doi "https://doi.org/10.1108/ejm-10-2021-0771" @default.
- W4313477103 hasPublicationYear "2023" @default.
- W4313477103 type Work @default.
- W4313477103 citedByCount "1" @default.
- W4313477103 crossrefType "journal-article" @default.
- W4313477103 hasAuthorship W4313477103A5032782748 @default.
- W4313477103 hasAuthorship W4313477103A5086499365 @default.
- W4313477103 hasAuthorship W4313477103A5088561209 @default.
- W4313477103 hasConcept C107038049 @default.
- W4313477103 hasConcept C108597893 @default.
- W4313477103 hasConcept C11012388 @default.
- W4313477103 hasConcept C112698675 @default.
- W4313477103 hasConcept C120665830 @default.
- W4313477103 hasConcept C121332964 @default.
- W4313477103 hasConcept C142362112 @default.
- W4313477103 hasConcept C144133560 @default.
- W4313477103 hasConcept C15744967 @default.
- W4313477103 hasConcept C17744445 @default.
- W4313477103 hasConcept C199539241 @default.
- W4313477103 hasConcept C2776787332 @default.
- W4313477103 hasConcept C2776950860 @default.