Matches in SemOpenAlex for { <https://semopenalex.org/work/W4313492806> ?p ?o ?g. }
Showing items 1 to 74 of
74
with 100 items per page.
- W4313492806 endingPage "225" @default.
- W4313492806 startingPage "212" @default.
- W4313492806 abstract "Side dish stores are concentrating their marketing capabilities to increase brand awareness and are using it as a strategy to lock-in customers through differentiation from other stores by strengthening brand images such as product image, store image, and marketing image. Among them, the strategy using the space design of the side dish store is that can directly link the brand image. Therefore, the purpose of this paper is to establish the correlation between brand selection attributes and space design expression elements through the case analysis of design of side dish stores, and to analyze the characteristics and types as brand image elements. The criterion for case analysis was conducted through image analysis of brand image elements - interior design elements, and the targets were the store spaces of domestic franchise side dish stores. As a result of the study, it was concluded that the systematic and active reflection of the brand image in space design expression strengthened the brand image. By item, the facade, finish materials/colors, and objects were identified as the elements that best represent the brand image in spatial expression. According to the comparison between cases, in the case of brand side dish stores, brand design expression applicability was higher than a certain level, and as a result of attempting to categorize by a selection attribute for each case, 1 brand pursued economic feasibility, 2 brands pursued convenience, and 3 brands pursued aesthetics. This shows that continuous feedback from customers acts as a factor in setting and reinforcing the brand image during brand strategy planning and management, and shows the need to develop a more unique branding in the space design of side dish store, rather than a standardized and high-end design." @default.
- W4313492806 created "2023-01-06" @default.
- W4313492806 creator A5021370691 @default.
- W4313492806 creator A5046080147 @default.
- W4313492806 date "2022-12-31" @default.
- W4313492806 modified "2023-10-16" @default.
- W4313492806 title "A Study on Brand Image Application Characteristics in Spatial Expression of Side Dish Stores" @default.
- W4313492806 doi "https://doi.org/10.46248/kidrs.2022.4.212" @default.
- W4313492806 hasPublicationYear "2022" @default.
- W4313492806 type Work @default.
- W4313492806 citedByCount "0" @default.
- W4313492806 crossrefType "journal-article" @default.
- W4313492806 hasAuthorship W4313492806A5021370691 @default.
- W4313492806 hasAuthorship W4313492806A5046080147 @default.
- W4313492806 hasConcept C111919701 @default.
- W4313492806 hasConcept C112698675 @default.
- W4313492806 hasConcept C115961682 @default.
- W4313492806 hasConcept C144133560 @default.
- W4313492806 hasConcept C152455256 @default.
- W4313492806 hasConcept C154945302 @default.
- W4313492806 hasConcept C162853370 @default.
- W4313492806 hasConcept C199360897 @default.
- W4313492806 hasConcept C2524010 @default.
- W4313492806 hasConcept C2778572836 @default.
- W4313492806 hasConcept C2984367651 @default.
- W4313492806 hasConcept C31972630 @default.
- W4313492806 hasConcept C33923547 @default.
- W4313492806 hasConcept C41008148 @default.
- W4313492806 hasConcept C57375061 @default.
- W4313492806 hasConcept C71508700 @default.
- W4313492806 hasConcept C81917197 @default.
- W4313492806 hasConcept C90559484 @default.
- W4313492806 hasConcept C90673727 @default.
- W4313492806 hasConcept C94124525 @default.
- W4313492806 hasConceptScore W4313492806C111919701 @default.
- W4313492806 hasConceptScore W4313492806C112698675 @default.
- W4313492806 hasConceptScore W4313492806C115961682 @default.
- W4313492806 hasConceptScore W4313492806C144133560 @default.
- W4313492806 hasConceptScore W4313492806C152455256 @default.
- W4313492806 hasConceptScore W4313492806C154945302 @default.
- W4313492806 hasConceptScore W4313492806C162853370 @default.
- W4313492806 hasConceptScore W4313492806C199360897 @default.
- W4313492806 hasConceptScore W4313492806C2524010 @default.
- W4313492806 hasConceptScore W4313492806C2778572836 @default.
- W4313492806 hasConceptScore W4313492806C2984367651 @default.
- W4313492806 hasConceptScore W4313492806C31972630 @default.
- W4313492806 hasConceptScore W4313492806C33923547 @default.
- W4313492806 hasConceptScore W4313492806C41008148 @default.
- W4313492806 hasConceptScore W4313492806C57375061 @default.
- W4313492806 hasConceptScore W4313492806C71508700 @default.
- W4313492806 hasConceptScore W4313492806C81917197 @default.
- W4313492806 hasConceptScore W4313492806C90559484 @default.
- W4313492806 hasConceptScore W4313492806C90673727 @default.
- W4313492806 hasConceptScore W4313492806C94124525 @default.
- W4313492806 hasIssue "4" @default.
- W4313492806 hasLocation W43134928061 @default.
- W4313492806 hasOpenAccess W4313492806 @default.
- W4313492806 hasPrimaryLocation W43134928061 @default.
- W4313492806 hasRelatedWork W2003882577 @default.
- W4313492806 hasRelatedWork W2066208858 @default.
- W4313492806 hasRelatedWork W2335898842 @default.
- W4313492806 hasRelatedWork W2348796232 @default.
- W4313492806 hasRelatedWork W2365789937 @default.
- W4313492806 hasRelatedWork W2379746538 @default.
- W4313492806 hasRelatedWork W3004235257 @default.
- W4313492806 hasRelatedWork W3157365306 @default.
- W4313492806 hasRelatedWork W3205593243 @default.
- W4313492806 hasRelatedWork W4283376489 @default.
- W4313492806 hasVolume "7" @default.
- W4313492806 isParatext "false" @default.
- W4313492806 isRetracted "false" @default.
- W4313492806 workType "article" @default.