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- W4313642248 abstract "This paper reviews the literature on product uncertainty in online shopping platforms. Online shopping, as a brand new way of shopping brought by the rise of Internet technology, has a lot of uncertainties. Product uncertainty, as an important factor in the uncertainty, affects the purchasing tendency of buyers. This paper reviews and summarizes the previous research literature, focusing on the following four aspects: to preliminarily understand what uncertainty is. Understand why product uncertainty should be reduced by understanding the impact of product uncertainty. The relationship between seller and product uncertainty is studied from seller's point of view so as to further reduce product uncertainty. Explore why more and more shopping platforms help other buyers evaluate product information by introducing reviews from buyers. Finally, we hope to help online shopping platforms and sellers develop in the future by studying and analyzing the uncertainty of these products." @default.
- W4313642248 created "2023-01-07" @default.
- W4313642248 date "2022-01-01" @default.
- W4313642248 modified "2023-09-25" @default.
- W4313642248 title "Evaluation of product uncertainty in online shopping" @default.
- W4313642248 doi "https://doi.org/10.23977/infse.2022.030603" @default.
- W4313642248 hasPublicationYear "2022" @default.
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