Matches in SemOpenAlex for { <https://semopenalex.org/work/W4313646986> ?p ?o ?g. }
Showing items 1 to 42 of
42
with 100 items per page.
- W4313646986 endingPage "411" @default.
- W4313646986 startingPage "395" @default.
- W4313646986 abstract "This chapter begins by surveying the prevailing health communication theories that have informed public relations over the last few decades and then critiques the approaches underlying these theories. The theories included for analysis are social learning theory/social cognitive theory (SLT/SCT), health belief model (HBM), and theory of planned behavior/reasoned action (TPB/TRA). These health communication theories have evolved over time, have shaped a variety of past and present health campaigns and communication interventions, and have provided some promising pathways for public relations. However, the prevailing approach to health communication in public relations is individualistic, positivist, and cognitive focused. This chapter goes on to propose an alternative theoretical perspective for the future of health communication in public relations—that of a socio-ecological model (SEM) that emphasizes culture and community, and that examines sustainable community outcomes such as resilience. Factors such as a changing health context, a digital world, and global challenges have necessitated this alternative direction for theory in health communication. The SEM can expand health communication research in public relations and help contribute to community health, health empowerment, and social change for health equity." @default.
- W4313646986 created "2023-01-07" @default.
- W4313646986 creator A5038076848 @default.
- W4313646986 creator A5064480497 @default.
- W4313646986 date "2023-01-06" @default.
- W4313646986 modified "2023-09-23" @default.
- W4313646986 title "Health Communication Theory in Public Relations" @default.
- W4313646986 doi "https://doi.org/10.4324/9781003141396-27" @default.
- W4313646986 hasPublicationYear "2023" @default.
- W4313646986 type Work @default.
- W4313646986 citedByCount "0" @default.
- W4313646986 crossrefType "book-chapter" @default.
- W4313646986 hasAuthorship W4313646986A5038076848 @default.
- W4313646986 hasAuthorship W4313646986A5064480497 @default.
- W4313646986 hasConcept C144024400 @default.
- W4313646986 hasConcept C15744967 @default.
- W4313646986 hasConcept C3716254 @default.
- W4313646986 hasConcept C41008148 @default.
- W4313646986 hasConcept C46312422 @default.
- W4313646986 hasConceptScore W4313646986C144024400 @default.
- W4313646986 hasConceptScore W4313646986C15744967 @default.
- W4313646986 hasConceptScore W4313646986C3716254 @default.
- W4313646986 hasConceptScore W4313646986C41008148 @default.
- W4313646986 hasConceptScore W4313646986C46312422 @default.
- W4313646986 hasLocation W43136469861 @default.
- W4313646986 hasOpenAccess W4313646986 @default.
- W4313646986 hasPrimaryLocation W43136469861 @default.
- W4313646986 hasRelatedWork W2014905901 @default.
- W4313646986 hasRelatedWork W2064055381 @default.
- W4313646986 hasRelatedWork W2066753615 @default.
- W4313646986 hasRelatedWork W2329654264 @default.
- W4313646986 hasRelatedWork W2363201834 @default.
- W4313646986 hasRelatedWork W2744407369 @default.
- W4313646986 hasRelatedWork W2748952813 @default.
- W4313646986 hasRelatedWork W2791006557 @default.
- W4313646986 hasRelatedWork W2899084033 @default.
- W4313646986 hasRelatedWork W2968295500 @default.
- W4313646986 isParatext "false" @default.
- W4313646986 isRetracted "false" @default.
- W4313646986 workType "book-chapter" @default.