Matches in SemOpenAlex for { <https://semopenalex.org/work/W4313647671> ?p ?o ?g. }
Showing items 1 to 65 of
65
with 100 items per page.
- W4313647671 endingPage "p1" @default.
- W4313647671 startingPage "p1" @default.
- W4313647671 abstract "The purpose of this article is to analyze the impact of influencer marketing on trust, trust inclination and consumer purchasing intentions. In addition, this study aims to turn the negative perceptions of influencer marketing of companies into positive and raise awareness accordingly. SPSS 26 and Amos programs were used. In this study; Frequency, percentage, standard deviation, average, factor analysis, correlation and regression analysis were performed on the survey form data, which was easily distributed by sampling method and filled out completely by 411 Instagram users over the age of 18. Instagram influencer marketing has been found to have a positive and positive effect on confidence, confidence trend and consumer purchasing intentions. Not all Instagram users could be reached; The method used limits the general ability of the findings. However, the findings offer preliminary insights into future studies of influencer marketing. Companies will actively interact with customers using various social media platforms and influencers, and thus it is thought that they will succeed in marketing through social media." @default.
- W4313647671 created "2023-01-07" @default.
- W4313647671 creator A5028182724 @default.
- W4313647671 creator A5028415499 @default.
- W4313647671 creator A5039555177 @default.
- W4313647671 date "2023-01-06" @default.
- W4313647671 modified "2023-09-30" @default.
- W4313647671 title "The Effect of Influencer Marketing on Trust, Trust Tendency and Consumer Purchase Intention: Instagram Example" @default.
- W4313647671 doi "https://doi.org/10.22158/rem.v8n1p1" @default.
- W4313647671 hasPublicationYear "2023" @default.
- W4313647671 type Work @default.
- W4313647671 citedByCount "0" @default.
- W4313647671 crossrefType "journal-article" @default.
- W4313647671 hasAuthorship W4313647671A5028182724 @default.
- W4313647671 hasAuthorship W4313647671A5028415499 @default.
- W4313647671 hasAuthorship W4313647671A5039555177 @default.
- W4313647671 hasBestOaLocation W43136476711 @default.
- W4313647671 hasConcept C112698675 @default.
- W4313647671 hasConcept C136764020 @default.
- W4313647671 hasConcept C144133560 @default.
- W4313647671 hasConcept C15744967 @default.
- W4313647671 hasConcept C162853370 @default.
- W4313647671 hasConcept C169760540 @default.
- W4313647671 hasConcept C192975520 @default.
- W4313647671 hasConcept C26011011 @default.
- W4313647671 hasConcept C26760741 @default.
- W4313647671 hasConcept C2778813691 @default.
- W4313647671 hasConcept C41008148 @default.
- W4313647671 hasConcept C518677369 @default.
- W4313647671 hasConcept C54649085 @default.
- W4313647671 hasConcept C96405632 @default.
- W4313647671 hasConceptScore W4313647671C112698675 @default.
- W4313647671 hasConceptScore W4313647671C136764020 @default.
- W4313647671 hasConceptScore W4313647671C144133560 @default.
- W4313647671 hasConceptScore W4313647671C15744967 @default.
- W4313647671 hasConceptScore W4313647671C162853370 @default.
- W4313647671 hasConceptScore W4313647671C169760540 @default.
- W4313647671 hasConceptScore W4313647671C192975520 @default.
- W4313647671 hasConceptScore W4313647671C26011011 @default.
- W4313647671 hasConceptScore W4313647671C26760741 @default.
- W4313647671 hasConceptScore W4313647671C2778813691 @default.
- W4313647671 hasConceptScore W4313647671C41008148 @default.
- W4313647671 hasConceptScore W4313647671C518677369 @default.
- W4313647671 hasConceptScore W4313647671C54649085 @default.
- W4313647671 hasConceptScore W4313647671C96405632 @default.
- W4313647671 hasIssue "1" @default.
- W4313647671 hasLocation W43136476711 @default.
- W4313647671 hasOpenAccess W4313647671 @default.
- W4313647671 hasPrimaryLocation W43136476711 @default.
- W4313647671 hasRelatedWork W183249021 @default.
- W4313647671 hasRelatedWork W1976490850 @default.
- W4313647671 hasRelatedWork W1979564835 @default.
- W4313647671 hasRelatedWork W2000050347 @default.
- W4313647671 hasRelatedWork W2040407859 @default.
- W4313647671 hasRelatedWork W2153232395 @default.
- W4313647671 hasRelatedWork W2159778561 @default.
- W4313647671 hasRelatedWork W2167994724 @default.
- W4313647671 hasRelatedWork W2559562293 @default.
- W4313647671 hasRelatedWork W2779851879 @default.
- W4313647671 hasVolume "8" @default.
- W4313647671 isParatext "false" @default.
- W4313647671 isRetracted "false" @default.
- W4313647671 workType "article" @default.