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- W4313652275 abstract "Many multinational brands have emerged in the Chinese market as the global economy has become more integrated and many of China's opening-up policies have been implemented. With so many options available, consumers' frequent and erratic brand switching has deepened our understanding of how crucial it is to keep positive relationships with customers to achieve financial success. This paper focuses on the current state of Starbucks' business and the methods used by the Starbucks location in Zhuhai to increase client loyalty and achieve customer satisfaction." @default.
- W4313652275 created "2023-01-07" @default.
- W4313652275 date "2022-01-01" @default.
- W4313652275 modified "2023-10-14" @default.
- W4313652275 title "Strategic Analysis of Starbucks" @default.
- W4313652275 doi "https://doi.org/10.23977/ferm.2022.050714" @default.
- W4313652275 hasPublicationYear "2022" @default.
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