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- W4313681644 endingPage "103260" @default.
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- W4313681644 abstract "Drawing on cognitive appraisal theory as a theoretical foundation, this research examines the sequential effects of time convenience and (anticipated) emotions on consumer responses to (augmented) mobile retail apps in both pre-usage and usage stages. Two online experiments (NExperiment1 = 303, NExperiment2 = 114) using different stimuli reveal that time convenience and emotions stimulate favorable attitudes towards the app and hence, behavioral intentions. The findings advance extant literature by identifying time convenience as an important construct prompting positive emotions toward mobile retail apps and consequently, favorable attitude and usage intention. Hence, practitioners should clearly communicate time convenience as an important utilitarian benefit of AR applications." @default.
- W4313681644 created "2023-01-08" @default.
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- W4313681644 date "2023-05-01" @default.
- W4313681644 modified "2023-10-11" @default.
- W4313681644 title "The role of time convenience and (anticipated) emotions in AR mobile retailing application adoption" @default.
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- W4313681644 doi "https://doi.org/10.1016/j.jretconser.2023.103260" @default.
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