Matches in SemOpenAlex for { <https://semopenalex.org/work/W4313823979> ?p ?o ?g. }
Showing items 1 to 98 of
98
with 100 items per page.
- W4313823979 endingPage "1189" @default.
- W4313823979 startingPage "1189" @default.
- W4313823979 abstract "This paper explores the effect of product placement strategies on customer behavior in the Chinese context and the results will help companies in China select appropriate marketing strategies to achieve sustainable development. Following the Foote, Cone and Belding (FCB) grid model, we construct a product difference model in which products are classified into four types, namely High Involvement/Thinking, High Involvement/High Feeling, Low Involvement/Thinking, and Low Involvement/High Feeling. Further, we conduct a questionnaire survey to analyze the effect of product placement strategies on various behaviors, including awareness, recognition, attitude and purchase intention. The results of repeated measures of General Linger model suggest that Chinese customers accept product placement strategies. Furthermore, among the four product types, the positive effect of product placement strategies on customer behavior is more pronounced in the Low Involvement/High Feeling product type. However, the purchase intention of Chinese customers is stable and hard to change. The results also help the company to avoid misleading advertising and to design sustainable marketing strategies by applying more effective tools in terms of specific product types. As a result, the company will reduce financial expenditure to achieve sustainable development." @default.
- W4313823979 created "2023-01-09" @default.
- W4313823979 creator A5008199212 @default.
- W4313823979 creator A5024848079 @default.
- W4313823979 creator A5031315906 @default.
- W4313823979 creator A5084846204 @default.
- W4313823979 date "2023-01-09" @default.
- W4313823979 modified "2023-10-05" @default.
- W4313823979 title "The Effect of Product Placement Strategies on Customer Behavior: A Prospective of Foote, Cone and Belding (FCB) Grid Model" @default.
- W4313823979 cites W1527336303 @default.
- W4313823979 cites W1600293862 @default.
- W4313823979 cites W1796663965 @default.
- W4313823979 cites W1963736113 @default.
- W4313823979 cites W1963887345 @default.
- W4313823979 cites W2001135462 @default.
- W4313823979 cites W2022135901 @default.
- W4313823979 cites W2024022965 @default.
- W4313823979 cites W2052869859 @default.
- W4313823979 cites W2065796176 @default.
- W4313823979 cites W2073515916 @default.
- W4313823979 cites W2075710805 @default.
- W4313823979 cites W2080852250 @default.
- W4313823979 cites W2150330319 @default.
- W4313823979 cites W2165760994 @default.
- W4313823979 cites W2167082044 @default.
- W4313823979 cites W2173766965 @default.
- W4313823979 cites W2284272899 @default.
- W4313823979 cites W2285119172 @default.
- W4313823979 cites W2581742323 @default.
- W4313823979 cites W2765089958 @default.
- W4313823979 cites W2899974004 @default.
- W4313823979 cites W2934847345 @default.
- W4313823979 cites W2975348076 @default.
- W4313823979 cites W3038057460 @default.
- W4313823979 cites W3046459996 @default.
- W4313823979 cites W4249797325 @default.
- W4313823979 doi "https://doi.org/10.3390/su15021189" @default.
- W4313823979 hasPublicationYear "2023" @default.
- W4313823979 type Work @default.
- W4313823979 citedByCount "0" @default.
- W4313823979 crossrefType "journal-article" @default.
- W4313823979 hasAuthorship W4313823979A5008199212 @default.
- W4313823979 hasAuthorship W4313823979A5024848079 @default.
- W4313823979 hasAuthorship W4313823979A5031315906 @default.
- W4313823979 hasAuthorship W4313823979A5084846204 @default.
- W4313823979 hasBestOaLocation W43138239791 @default.
- W4313823979 hasConcept C112698675 @default.
- W4313823979 hasConcept C122980154 @default.
- W4313823979 hasConcept C144133560 @default.
- W4313823979 hasConcept C151730666 @default.
- W4313823979 hasConcept C15744967 @default.
- W4313823979 hasConcept C162853370 @default.
- W4313823979 hasConcept C19351080 @default.
- W4313823979 hasConcept C2524010 @default.
- W4313823979 hasConcept C2779343474 @default.
- W4313823979 hasConcept C2991781144 @default.
- W4313823979 hasConcept C33923547 @default.
- W4313823979 hasConcept C77805123 @default.
- W4313823979 hasConcept C86803240 @default.
- W4313823979 hasConcept C90673727 @default.
- W4313823979 hasConcept C93032411 @default.
- W4313823979 hasConcept C98716237 @default.
- W4313823979 hasConceptScore W4313823979C112698675 @default.
- W4313823979 hasConceptScore W4313823979C122980154 @default.
- W4313823979 hasConceptScore W4313823979C144133560 @default.
- W4313823979 hasConceptScore W4313823979C151730666 @default.
- W4313823979 hasConceptScore W4313823979C15744967 @default.
- W4313823979 hasConceptScore W4313823979C162853370 @default.
- W4313823979 hasConceptScore W4313823979C19351080 @default.
- W4313823979 hasConceptScore W4313823979C2524010 @default.
- W4313823979 hasConceptScore W4313823979C2779343474 @default.
- W4313823979 hasConceptScore W4313823979C2991781144 @default.
- W4313823979 hasConceptScore W4313823979C33923547 @default.
- W4313823979 hasConceptScore W4313823979C77805123 @default.
- W4313823979 hasConceptScore W4313823979C86803240 @default.
- W4313823979 hasConceptScore W4313823979C90673727 @default.
- W4313823979 hasConceptScore W4313823979C93032411 @default.
- W4313823979 hasConceptScore W4313823979C98716237 @default.
- W4313823979 hasIssue "2" @default.
- W4313823979 hasLocation W43138239791 @default.
- W4313823979 hasOpenAccess W4313823979 @default.
- W4313823979 hasPrimaryLocation W43138239791 @default.
- W4313823979 hasRelatedWork W2008849451 @default.
- W4313823979 hasRelatedWork W2040455809 @default.
- W4313823979 hasRelatedWork W2040651889 @default.
- W4313823979 hasRelatedWork W2094077433 @default.
- W4313823979 hasRelatedWork W2107538442 @default.
- W4313823979 hasRelatedWork W2381530739 @default.
- W4313823979 hasRelatedWork W2513819851 @default.
- W4313823979 hasRelatedWork W2903423332 @default.
- W4313823979 hasRelatedWork W3118442244 @default.
- W4313823979 hasRelatedWork W4242453994 @default.
- W4313823979 hasVolume "15" @default.
- W4313823979 isParatext "false" @default.
- W4313823979 isRetracted "false" @default.
- W4313823979 workType "article" @default.