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• W4315565907 abstract "Social norm has been found to impact compliance with COVID-19 preventative behaviors, including handwashing, wearing a face mask, social distancing, and cleaning and disinfecting frequently touched surfaces. There is, however, a limited understanding of the social norm influence mechanisms and its boundary condition in the context of COVID-19. Guided by the theory of normative social behaviors (TNSB), this study conducted an online survey (N = 336) to examine whether perceived injunctive norms (PIN), outcome expectation (OE), group identity (GID), group orientation (GO), and cultural tightness-looseness (CTL) can moderate and/or mediate the relationship between perceived descriptive norms (PDN) and behavioral intentions (BI) to perform COVID-19 preventative behaviors in the United States. Results showed that whereas OE mediated the PDN-BI relationship to enact all four focal behaviors, PIN mediated the PDN-BI relationship for social distancing, wearing a face mask, and cleaning and disinfecting. However, inconsistent with the predictions, all five moderators (i.e. PIN, OE, GO, GID, and CTL) attenuated, instead of strengthening, the PDN-BI relationships for particular preventative behaviors. Theoretical and practical implications were discussed." @default.
• W4315565907 created "2023-01-11" @default.
• W4315565907 creator A5024049878 @default.
• W4315565907 creator A5030725089 @default.
• W4315565907 creator A5091523784 @default.
• W4315565907 date "2023-01-10" @default.
• W4315565907 modified "2023-10-18" @default.
• W4315565907 title "Modeling the Relationship Between Perceived Descriptive Norms and Willingness to Practice COVID-19 Preventative Behaviors: A Test of the Mediation and Moderation Mechanisms in the Theory of Normative Social Behavior" @default.
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• W4315565907 doi "https://doi.org/10.1080/10410236.2023.2165257" @default.
• W4315565907 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/36628486" @default.
• W4315565907 hasPublicationYear "2023" @default.
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