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- W4315640865 endingPage "1188" @default.
- W4315640865 startingPage "1173" @default.
- W4315640865 abstract "Abstract Although people often exclude others in their daily encounters and social media interactions, no consumer research on ostracism has solely focused on sources of ostracism. We argue that the influence of ostracism on evasive behaviour is worth investigating since the scant academic investigations on sources are limited to their reparation intentions for their harmful behaviour. Three experiments were conducted to examine the influence of ostracizing behaviour (vs. neutral vs. social interaction) on extraordinary consumption in face‐to‐face and social media contexts. It was uncovered that sources sense dissonant feelings in dissimilar contexts when their behaviour transcends society's normative boundaries and, hence, prefer consumption that does not commonly appear in society as a means to evade this dissonance. The effect was moderated by sources' justification of their behaviour. We initiate consumer research on sources of ostracism and contribute to the marketing practice of introducing extraordinary consumption options by investigating the psychological consequences of ostracizing behaviour." @default.
- W4315640865 created "2023-01-12" @default.
- W4315640865 creator A5036555967 @default.
- W4315640865 creator A5053636692 @default.
- W4315640865 date "2023-01-20" @default.
- W4315640865 modified "2023-09-26" @default.
- W4315640865 title "Ostracizing sources avoid communal tastes: Effect of ostracizing behaviour on extraordinary consumption" @default.
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