FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4315780289> ?p ?o ?g. }

• W4315780289 endingPage "66" @default.
• W4315780289 startingPage "50" @default.
• W4315780289 abstract "While comparatively few scholarly studies exist on podcast advertising, market research substantiates the effectiveness of podcast advertisements. This academic study probed podcast listeners’ attitudes toward podcast advertising and motivations for consumer actions through survey research with 1714 respondents. Extending past research on attitudes toward advertising within a medium (Aam), consumer action, and listener preference for host-read podcast advertisements, this study proposes a theoretical framework that seeks to contribute to a fundamental understanding of how listeners interact with and process podcast advertising. Scale development included modifying existing scales for other media as well as original scale development using qualitative methods that were tested for validity and internal consistency. Results from the survey revealed that: (1) Podcast listeners have favorable attitudes toward podcast advertising, particularly host-read advertisements; (2) Podcast listeners are motivated by functional and socio-emotional reasons for consumer actions, which correlate with positive attitudes toward podcast advertising; and (3) The podcast consumption levels of listeners are moderate predictors of their attitudes toward podcast advertising and subsequent consumer action, while gender and age are weaker predictors." @default.
• W4315780289 created "2023-01-13" @default.
• W4315780289 creator A5083722727 @default.
• W4315780289 date "2023-01-11" @default.
• W4315780289 modified "2023-09-30" @default.
• W4315780289 title "Podvertising: Podcast Listeners’ Advertising Attitudes, Consumer Actions and Preference for Host-Read Ads" @default.
• W4315780289 cites W1984871570 @default.
• W4315780289 cites W2003099193 @default.
• W4315780289 cites W2017319780 @default.
• W4315780289 cites W2035209833 @default.
• W4315780289 cites W2037557484 @default.
• W4315780289 cites W2050453477 @default.
• W4315780289 cites W2056775768 @default.
• W4315780289 cites W2058513103 @default.
• W4315780289 cites W2061141931 @default.
• W4315780289 cites W2061436756 @default.
• W4315780289 cites W2065274508 @default.
• W4315780289 cites W2075422708 @default.
• W4315780289 cites W2078254424 @default.
• W4315780289 cites W2079280718 @default.
• W4315780289 cites W2083157057 @default.
• W4315780289 cites W2086710529 @default.
• W4315780289 cites W2088572302 @default.
• W4315780289 cites W2091254174 @default.
• W4315780289 cites W2096942866 @default.
• W4315780289 cites W2125542699 @default.
• W4315780289 cites W2128406954 @default.
• W4315780289 cites W2131285760 @default.
• W4315780289 cites W2146691185 @default.
• W4315780289 cites W2164420168 @default.
• W4315780289 cites W2192250499 @default.
• W4315780289 cites W2404323337 @default.
• W4315780289 cites W2540636983 @default.
• W4315780289 cites W2593751803 @default.
• W4315780289 cites W2607309656 @default.
• W4315780289 cites W2761314319 @default.
• W4315780289 cites W2803019855 @default.
• W4315780289 cites W3093534068 @default.
• W4315780289 cites W3094261768 @default.
• W4315780289 cites W41732376 @default.
• W4315780289 cites W4211057658 @default.
• W4315780289 cites W4245685173 @default.
• W4315780289 cites W4249642115 @default.
• W4315780289 cites W4255238128 @default.
• W4315780289 cites W4255805304 @default.
• W4315780289 cites W87376292 @default.
• W4315780289 cites W3202805633 @default.
• W4315780289 doi "https://doi.org/10.22610/jebs.v14i4(j).3278" @default.
• W4315780289 hasPublicationYear "2023" @default.
• W4315780289 type Work @default.
• W4315780289 citedByCount "1" @default.
• W4315780289 countsByYear W43157802892023 @default.
• W4315780289 crossrefType "journal-article" @default.
• W4315780289 hasAuthorship W4315780289A5083722727 @default.
• W4315780289 hasBestOaLocation W43157802891 @default.
• W4315780289 hasConcept C107038049 @default.
• W4315780289 hasConcept C112698675 @default.
• W4315780289 hasConcept C121332964 @default.
• W4315780289 hasConcept C142362112 @default.
• W4315780289 hasConcept C144133560 @default.
• W4315780289 hasConcept C154945302 @default.
• W4315780289 hasConcept C15744967 @default.
• W4315780289 hasConcept C162324750 @default.
• W4315780289 hasConcept C175444787 @default.
• W4315780289 hasConcept C2776436953 @default.
• W4315780289 hasConcept C2778755073 @default.
• W4315780289 hasConcept C2780791683 @default.
• W4315780289 hasConcept C2781249084 @default.
• W4315780289 hasConcept C30772137 @default.
• W4315780289 hasConcept C41008148 @default.
• W4315780289 hasConcept C62520636 @default.
• W4315780289 hasConcept C77805123 @default.
• W4315780289 hasConceptScore W4315780289C107038049 @default.
• W4315780289 hasConceptScore W4315780289C112698675 @default.
• W4315780289 hasConceptScore W4315780289C121332964 @default.
• W4315780289 hasConceptScore W4315780289C142362112 @default.
• W4315780289 hasConceptScore W4315780289C144133560 @default.
• W4315780289 hasConceptScore W4315780289C154945302 @default.
• W4315780289 hasConceptScore W4315780289C15744967 @default.
• W4315780289 hasConceptScore W4315780289C162324750 @default.
• W4315780289 hasConceptScore W4315780289C175444787 @default.
• W4315780289 hasConceptScore W4315780289C2776436953 @default.
• W4315780289 hasConceptScore W4315780289C2778755073 @default.
• W4315780289 hasConceptScore W4315780289C2780791683 @default.
• W4315780289 hasConceptScore W4315780289C2781249084 @default.
• W4315780289 hasConceptScore W4315780289C30772137 @default.
• W4315780289 hasConceptScore W4315780289C41008148 @default.
• W4315780289 hasConceptScore W4315780289C62520636 @default.
• W4315780289 hasConceptScore W4315780289C77805123 @default.
• W4315780289 hasIssue "4(J)" @default.
• W4315780289 hasLocation W43157802891 @default.
• W4315780289 hasOpenAccess W4315780289 @default.
• W4315780289 hasPrimaryLocation W43157802891 @default.
• W4315780289 hasRelatedWork W1988185375 @default.
• W4315780289 hasRelatedWork W1997631083 @default.
• W4315780289 hasRelatedWork W2075959928 @default.
• W4315780289 hasRelatedWork W2331805603 @default.
• W4315780289 hasRelatedWork W2358024260 @default.

• next