Matches in SemOpenAlex for { <https://semopenalex.org/work/W4316076908> ?p ?o ?g. }
Showing items 1 to 82 of
82
with 100 items per page.
- W4316076908 abstract "This study aims to determine the impact of celebrity digital brand awareness on purchase intention. Using a descriptive approach, the causality method is utilised with an explanatory quantitative survey. PLS-SEM was used to examine empirical data obtained using the purposive sampling technique. The data were obtained from 125 respondents who met the target requirements through an online survey. The results show that celebrity attractiveness affects digital brand awareness. Furthermore, it found that celebrity attractiveness affects online purchase intention and brand awareness mediates the relationship between celebrity attractiveness and online purchase intention. Celebrity attractiveness is one of the elements of personal fame characteristics. Therefore, it is essential as the platform to convince the customers, which leads to purchase intention." @default.
- W4316076908 created "2023-01-14" @default.
- W4316076908 creator A5009905910 @default.
- W4316076908 creator A5010967846 @default.
- W4316076908 creator A5025997926 @default.
- W4316076908 creator A5030101888 @default.
- W4316076908 date "2022-07-28" @default.
- W4316076908 modified "2023-10-14" @default.
- W4316076908 title "Impact of Celebrity Attractiveness, Credibility and Digital Brand Awareness on Online Purchase Intention" @default.
- W4316076908 cites W2012993659 @default.
- W4316076908 cites W2018609130 @default.
- W4316076908 cites W2042491108 @default.
- W4316076908 cites W2618939246 @default.
- W4316076908 cites W2752794661 @default.
- W4316076908 cites W2798106729 @default.
- W4316076908 cites W2896100671 @default.
- W4316076908 cites W2968480448 @default.
- W4316076908 cites W2968657149 @default.
- W4316076908 cites W2969521363 @default.
- W4316076908 cites W2982893254 @default.
- W4316076908 cites W3015642156 @default.
- W4316076908 cites W3024907296 @default.
- W4316076908 cites W3038240005 @default.
- W4316076908 cites W3088706820 @default.
- W4316076908 cites W3133996509 @default.
- W4316076908 cites W3147810960 @default.
- W4316076908 cites W3168384511 @default.
- W4316076908 doi "https://doi.org/10.1109/icced56140.2022.10010447" @default.
- W4316076908 hasPublicationYear "2022" @default.
- W4316076908 type Work @default.
- W4316076908 citedByCount "0" @default.
- W4316076908 crossrefType "proceedings-article" @default.
- W4316076908 hasAuthorship W4316076908A5009905910 @default.
- W4316076908 hasAuthorship W4316076908A5010967846 @default.
- W4316076908 hasAuthorship W4316076908A5025997926 @default.
- W4316076908 hasAuthorship W4316076908A5030101888 @default.
- W4316076908 hasConcept C100363876 @default.
- W4316076908 hasConcept C11171543 @default.
- W4316076908 hasConcept C112698675 @default.
- W4316076908 hasConcept C119857082 @default.
- W4316076908 hasConcept C144024400 @default.
- W4316076908 hasConcept C144133560 @default.
- W4316076908 hasConcept C149923435 @default.
- W4316076908 hasConcept C15744967 @default.
- W4316076908 hasConcept C17744445 @default.
- W4316076908 hasConcept C199539241 @default.
- W4316076908 hasConcept C2780224610 @default.
- W4316076908 hasConcept C2908647359 @default.
- W4316076908 hasConcept C31173074 @default.
- W4316076908 hasConcept C41008148 @default.
- W4316076908 hasConcept C71104824 @default.
- W4316076908 hasConceptScore W4316076908C100363876 @default.
- W4316076908 hasConceptScore W4316076908C11171543 @default.
- W4316076908 hasConceptScore W4316076908C112698675 @default.
- W4316076908 hasConceptScore W4316076908C119857082 @default.
- W4316076908 hasConceptScore W4316076908C144024400 @default.
- W4316076908 hasConceptScore W4316076908C144133560 @default.
- W4316076908 hasConceptScore W4316076908C149923435 @default.
- W4316076908 hasConceptScore W4316076908C15744967 @default.
- W4316076908 hasConceptScore W4316076908C17744445 @default.
- W4316076908 hasConceptScore W4316076908C199539241 @default.
- W4316076908 hasConceptScore W4316076908C2780224610 @default.
- W4316076908 hasConceptScore W4316076908C2908647359 @default.
- W4316076908 hasConceptScore W4316076908C31173074 @default.
- W4316076908 hasConceptScore W4316076908C41008148 @default.
- W4316076908 hasConceptScore W4316076908C71104824 @default.
- W4316076908 hasLocation W43160769081 @default.
- W4316076908 hasOpenAccess W4316076908 @default.
- W4316076908 hasPrimaryLocation W43160769081 @default.
- W4316076908 hasRelatedWork W1979930364 @default.
- W4316076908 hasRelatedWork W2197721411 @default.
- W4316076908 hasRelatedWork W2546132419 @default.
- W4316076908 hasRelatedWork W2624528671 @default.
- W4316076908 hasRelatedWork W2902646722 @default.
- W4316076908 hasRelatedWork W2913506375 @default.
- W4316076908 hasRelatedWork W2921457480 @default.
- W4316076908 hasRelatedWork W4312560491 @default.
- W4316076908 hasRelatedWork W4321843142 @default.
- W4316076908 hasRelatedWork W624430759 @default.
- W4316076908 isParatext "false" @default.
- W4316076908 isRetracted "false" @default.
- W4316076908 workType "article" @default.