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- W4316092914 abstract "The Communications Maturity Model described in section 1.2 can be used to evaluate the effectiveness of an external communications function. The model can be used to evaluate the effectiveness of the organization’s communications function and to identify areas for improvement. This chapter explicitly examines the importance of evaluating communications activities, and the ways in which evaluation can be conducted." @default.
- W4316092914 created "2023-01-14" @default.
- W4316092914 date "2021-09-01" @default.
- W4316092914 modified "2023-10-18" @default.
- W4316092914 title "Evaluating external communications" @default.
- W4316092914 doi "https://doi.org/10.18356/9789214030065c006" @default.
- W4316092914 hasPublicationYear "2021" @default.
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