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- W4316093076 abstract "Purpose: This study aims to verify whether cultural aspects influence consumers’ product appraisal by analyzing how consumers from two countries choose products from designers with diverse cultural backgrounds. Design/Methodology: A questionnaire was applied, with 321 female respondents (217 from Brazil, 104 from Israel) who chose swimsuits from two different styles (“Classic” and “Trendy”) in four different options: bikini, one-piece, solid colors, and print options. Findings: Both countries preferred design from the same cultural background, but while Brazilian respondents opted mostly for designs by Brazilian designers, Israeli respondents chose more openly. Israeli respondents presented a much higher restriction on bikini models than one-pieces, while Brazilians presented the opposite type of rejection. Research implications: The results suggest that cultural aspects influence consumers’ choices in product appraisal, as respondents tend to choose designs made under the same cultural influence. Originality/value: This paper is the first to compare consumers’ choices in a cross-cultural context, applying the same questionnaire in two countries on different continents." @default.
- W4316093076 created "2023-01-14" @default.
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- W4316093076 date "2022-08-09" @default.
- W4316093076 modified "2023-10-14" @default.
- W4316093076 title "Similarities and differences in consumers' choices of swimwear between Brazil and Israel" @default.
- W4316093076 cites W3215052196 @default.
- W4316093076 doi "https://doi.org/10.15406/jteft.2022.08.00308" @default.
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