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- W4317355145 endingPage "113579" @default.
- W4317355145 startingPage "113579" @default.
- W4317355145 abstract "Despite the risk of negative consequences from bad publicity, many brands continue to engage in unethical marketing. With unethical marketing being widely reported in the media, this study commenced with the assumption that awareness of consequences (AC) has little impact on ethical decision-making (EDM). This assumption, however, was empirically refuted based on a survey where marketing professionals with high levels of AC engage more in EDM. Noteworthily, this study found that the relationship between AC and EDM is mediated by self-identity (SI), which highlighted the importance for marketing professionals to recognize their own moral identity in ensuring the translation of their AC into EDM. The study also revealed that gender plays a moderating role in the aforementioned relationship, with the effect being stronger for men as opposed to women, a noteworthy deviation from past findings. The implications of these findings are discussed in relation to theory and practice, wherein a foundational theory of ethical decision-making is established." @default.
- W4317355145 created "2023-01-19" @default.
- W4317355145 creator A5024315017 @default.
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- W4317355145 creator A5045594204 @default.
- W4317355145 creator A5068967585 @default.
- W4317355145 creator A5079019848 @default.
- W4317355145 date "2023-03-01" @default.
- W4317355145 modified "2023-10-17" @default.
- W4317355145 title "A foundational theory of ethical decision-making: The case of marketing professionals" @default.
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