Matches in SemOpenAlex for { <https://semopenalex.org/work/W4319225551> ?p ?o ?g. }
- W4319225551 endingPage "244" @default.
- W4319225551 startingPage "221" @default.
- W4319225551 abstract "Recent studies have shown that based on informal communication, made from one user to another, certain opinions regarding the activity of a company can be formed, with long-term influence on consumers, perception on its image. By focusing on the Millennial generation, this research presents its main characteristics and examines the consumer’s behaviour in online social networks, with an accent on how his perception towards certain companies may change due to communications on these networks with other users. Based on the latest studies in the literature, a questionnaire has been created, containing most of the issues identified in the publications related directly to consumer behaviour and company’s image. Additionally, a PANAS analysis has been conducted in order to see whether there are any behaviour or opinion differences between the two identified categories of Millennial online social networks’ users: “Enthusiastic” and “Stressed”. In the end, a grey incidence analysis has been applied to the considered variables." @default.
- W4319225551 created "2023-02-05" @default.
- W4319225551 creator A5011338882 @default.
- W4319225551 creator A5024081062 @default.
- W4319225551 date "2023-01-01" @default.
- W4319225551 modified "2023-10-16" @default.
- W4319225551 title "Millennial Generation: Enthusiastic Versus Stressed Consumers. How Different Is Their Behaviour and Their Opinion on Companies’ Image in Online Social Networks?" @default.
- W4319225551 cites W1044993271 @default.
- W4319225551 cites W1605955826 @default.
- W4319225551 cites W1802683368 @default.
- W4319225551 cites W1906670954 @default.
- W4319225551 cites W1909435141 @default.
- W4319225551 cites W1978170351 @default.
- W4319225551 cites W1986044871 @default.
- W4319225551 cites W2004196287 @default.
- W4319225551 cites W2004451085 @default.
- W4319225551 cites W2008228687 @default.
- W4319225551 cites W2010191348 @default.
- W4319225551 cites W2016378760 @default.
- W4319225551 cites W2053475323 @default.
- W4319225551 cites W2061289966 @default.
- W4319225551 cites W2064652801 @default.
- W4319225551 cites W2074353574 @default.
- W4319225551 cites W2075915611 @default.
- W4319225551 cites W2076790369 @default.
- W4319225551 cites W2080039693 @default.
- W4319225551 cites W2088942741 @default.
- W4319225551 cites W2103954575 @default.
- W4319225551 cites W2104363442 @default.
- W4319225551 cites W2119143017 @default.
- W4319225551 cites W2135513653 @default.
- W4319225551 cites W2183924682 @default.
- W4319225551 cites W2311422264 @default.
- W4319225551 cites W2346230596 @default.
- W4319225551 cites W2428226094 @default.
- W4319225551 cites W2462489574 @default.
- W4319225551 cites W2543366681 @default.
- W4319225551 cites W4253115458 @default.
- W4319225551 cites W4297983578 @default.
- W4319225551 cites W4298551175 @default.
- W4319225551 doi "https://doi.org/10.1007/978-981-19-3424-7_9" @default.
- W4319225551 hasPublicationYear "2023" @default.
- W4319225551 type Work @default.
- W4319225551 citedByCount "1" @default.
- W4319225551 countsByYear W43192255512023 @default.
- W4319225551 crossrefType "book-chapter" @default.
- W4319225551 hasAuthorship W4319225551A5011338882 @default.
- W4319225551 hasAuthorship W4319225551A5024081062 @default.
- W4319225551 hasConcept C10138342 @default.
- W4319225551 hasConcept C112698675 @default.
- W4319225551 hasConcept C139268390 @default.
- W4319225551 hasConcept C144133560 @default.
- W4319225551 hasConcept C154945302 @default.
- W4319225551 hasConcept C15744967 @default.
- W4319225551 hasConcept C162853370 @default.
- W4319225551 hasConcept C169760540 @default.
- W4319225551 hasConcept C17744445 @default.
- W4319225551 hasConcept C182306322 @default.
- W4319225551 hasConcept C26760741 @default.
- W4319225551 hasConcept C2776756274 @default.
- W4319225551 hasConcept C28490314 @default.
- W4319225551 hasConcept C3019953515 @default.
- W4319225551 hasConcept C39549134 @default.
- W4319225551 hasConcept C41008148 @default.
- W4319225551 hasConcept C65067816 @default.
- W4319225551 hasConcept C66402592 @default.
- W4319225551 hasConceptScore W4319225551C10138342 @default.
- W4319225551 hasConceptScore W4319225551C112698675 @default.
- W4319225551 hasConceptScore W4319225551C139268390 @default.
- W4319225551 hasConceptScore W4319225551C144133560 @default.
- W4319225551 hasConceptScore W4319225551C154945302 @default.
- W4319225551 hasConceptScore W4319225551C15744967 @default.
- W4319225551 hasConceptScore W4319225551C162853370 @default.
- W4319225551 hasConceptScore W4319225551C169760540 @default.
- W4319225551 hasConceptScore W4319225551C17744445 @default.
- W4319225551 hasConceptScore W4319225551C182306322 @default.
- W4319225551 hasConceptScore W4319225551C26760741 @default.
- W4319225551 hasConceptScore W4319225551C2776756274 @default.
- W4319225551 hasConceptScore W4319225551C28490314 @default.
- W4319225551 hasConceptScore W4319225551C3019953515 @default.
- W4319225551 hasConceptScore W4319225551C39549134 @default.
- W4319225551 hasConceptScore W4319225551C41008148 @default.
- W4319225551 hasConceptScore W4319225551C65067816 @default.
- W4319225551 hasConceptScore W4319225551C66402592 @default.
- W4319225551 hasLocation W43192255511 @default.
- W4319225551 hasOpenAccess W4319225551 @default.
- W4319225551 hasPrimaryLocation W43192255511 @default.
- W4319225551 hasRelatedWork W1832238575 @default.
- W4319225551 hasRelatedWork W1966975529 @default.
- W4319225551 hasRelatedWork W1990697879 @default.
- W4319225551 hasRelatedWork W2367777266 @default.
- W4319225551 hasRelatedWork W2748952813 @default.
- W4319225551 hasRelatedWork W281246900 @default.
- W4319225551 hasRelatedWork W2899084033 @default.
- W4319225551 hasRelatedWork W4287685482 @default.
- W4319225551 hasRelatedWork W4297109642 @default.
- W4319225551 hasRelatedWork W4319225551 @default.
- W4319225551 isParatext "false" @default.