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- W4319597603 abstract "This study investigates the impact of information exchange, information timeliness and the influence of review information on impulse buying through curiosity and attention focus. The Stimulus-Organism-Response (S-O-R) model was used for the investigation. A self-administered survey was employed to collect data from respondents online. 200 sets of questionnaires were used for the analysis by partial least square structural equation modelling (PLS-SEM). The findings revealed that information exchange and information timeliness possessed positive effects on both curiosity and attention focus. In addition, curiosity and attention focus also had a positive impact on impulse buying. This study contributes to the literature of impulse buying by incorporating the flow experience theory into the S-O-R model. Industry players could formulate suitable strategies by understanding their customers’ impulse buying behaviour." @default.
- W4319597603 created "2023-02-09" @default.
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- W4319597603 date "2023-01-01" @default.
- W4319597603 modified "2023-10-07" @default.
- W4319597603 title "Social Media Technology: The Influences on Online Impulse Buying Behaviour" @default.
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- W4319597603 doi "https://doi.org/10.1007/978-3-031-25274-7_22" @default.
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