FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4319972425> ?p ?o ?g. }

• W4319972425 abstract "Purpose This study aims to investigate the effects of sick-, well- and healed-baby appeals used in fashion products on purchase intentions through anticipated emotions. Consumers' perceived saliency of the environmental issues in the fashion industry was examined as an influencing factor that further explains the persuasion of the advertising appeals. Design/methodology/approach Two sets of experimental studies were conducted with 201 participants in Study 1 and 186 participants in Study 2. Findings The results demonstrated that well- and healed-baby appeals increased purchase intentions fully mediated by anticipated positive emotions. In particular, the mediation effect was conditionally significant when individuals' saliency of environmental issues was low. The three types of advertising appeals did not differ in consumers with high saliency for environmental issues. A sick-baby appeal did not induce purchase intentions through anticipated negative emotions. The mediation effect of anticipated negative emotions did not work with any appeal type. Originality/value Retail marketers can use the findings to create commercial messages to persuade their fashion consumers. If the brand has consumers with low saliency, either educating consumers about the importance of environmental issues in the fashion industry or using a well- or healed-baby approach in their advertising can increase purchase intentions due to the increased anticipated positive emotions. Increasing the threat level of environmental problems by using a sick-baby appeal would not work, as consumers' anticipated negative emotions (e.g. feeling of guilt from not buying green products) would not convince them to purchase the green product." @default.
• W4319972425 created "2023-02-11" @default.
• W4319972425 creator A5035830424 @default.
• W4319972425 creator A5040083303 @default.
• W4319972425 date "2023-02-10" @default.
• W4319972425 modified "2023-10-01" @default.
• W4319972425 title "Move the mind of fashion consumers with low environment saliency: use well- and healed-baby appeals and increase anticipated positive emotions" @default.
• W4319972425 cites W1542137476 @default.
• W4319972425 cites W1935421882 @default.
• W4319972425 cites W1980780152 @default.
• W4319972425 cites W1997092577 @default.
• W4319972425 cites W2000186419 @default.
• W4319972425 cites W2008068229 @default.
• W4319972425 cites W2024260374 @default.
• W4319972425 cites W2024286457 @default.
• W4319972425 cites W2027493648 @default.
• W4319972425 cites W2039619242 @default.
• W4319972425 cites W2061150127 @default.
• W4319972425 cites W2070094935 @default.
• W4319972425 cites W2093185828 @default.
• W4319972425 cites W2109381932 @default.
• W4319972425 cites W2128809942 @default.
• W4319972425 cites W2129186114 @default.
• W4319972425 cites W2145507836 @default.
• W4319972425 cites W2202054824 @default.
• W4319972425 cites W2242992959 @default.
• W4319972425 cites W2317737724 @default.
• W4319972425 cites W2747118274 @default.
• W4319972425 cites W2793817602 @default.
• W4319972425 cites W2795761355 @default.
• W4319972425 cites W2890844751 @default.
• W4319972425 cites W2904546170 @default.
• W4319972425 cites W2916057901 @default.
• W4319972425 cites W3046224112 @default.
• W4319972425 cites W4210682011 @default.
• W4319972425 cites W4239731242 @default.
• W4319972425 cites W4306674183 @default.
• W4319972425 doi "https://doi.org/10.1108/jfmm-07-2022-0140" @default.
• W4319972425 hasPublicationYear "2023" @default.
• W4319972425 type Work @default.
• W4319972425 citedByCount "0" @default.
• W4319972425 crossrefType "journal-article" @default.
• W4319972425 hasAuthorship W4319972425A5035830424 @default.
• W4319972425 hasAuthorship W4319972425A5040083303 @default.
• W4319972425 hasConcept C11012388 @default.
• W4319972425 hasConcept C112698675 @default.
• W4319972425 hasConcept C119857082 @default.
• W4319972425 hasConcept C122980154 @default.
• W4319972425 hasConcept C144024400 @default.
• W4319972425 hasConcept C144133560 @default.
• W4319972425 hasConcept C15744967 @default.
• W4319972425 hasConcept C162853370 @default.
• W4319972425 hasConcept C17744445 @default.
• W4319972425 hasConcept C179420905 @default.
• W4319972425 hasConcept C199539241 @default.
• W4319972425 hasConcept C2524010 @default.
• W4319972425 hasConcept C2776291640 @default.
• W4319972425 hasConcept C2776950860 @default.
• W4319972425 hasConcept C2778449503 @default.
• W4319972425 hasConcept C2781310500 @default.
• W4319972425 hasConcept C28160582 @default.
• W4319972425 hasConcept C33923547 @default.
• W4319972425 hasConcept C36289849 @default.
• W4319972425 hasConcept C41008148 @default.
• W4319972425 hasConcept C77805123 @default.
• W4319972425 hasConcept C90673727 @default.
• W4319972425 hasConceptScore W4319972425C11012388 @default.
• W4319972425 hasConceptScore W4319972425C112698675 @default.
• W4319972425 hasConceptScore W4319972425C119857082 @default.
• W4319972425 hasConceptScore W4319972425C122980154 @default.
• W4319972425 hasConceptScore W4319972425C144024400 @default.
• W4319972425 hasConceptScore W4319972425C144133560 @default.
• W4319972425 hasConceptScore W4319972425C15744967 @default.
• W4319972425 hasConceptScore W4319972425C162853370 @default.
• W4319972425 hasConceptScore W4319972425C17744445 @default.
• W4319972425 hasConceptScore W4319972425C179420905 @default.
• W4319972425 hasConceptScore W4319972425C199539241 @default.
• W4319972425 hasConceptScore W4319972425C2524010 @default.
• W4319972425 hasConceptScore W4319972425C2776291640 @default.
• W4319972425 hasConceptScore W4319972425C2776950860 @default.
• W4319972425 hasConceptScore W4319972425C2778449503 @default.
• W4319972425 hasConceptScore W4319972425C2781310500 @default.
• W4319972425 hasConceptScore W4319972425C28160582 @default.
• W4319972425 hasConceptScore W4319972425C33923547 @default.
• W4319972425 hasConceptScore W4319972425C36289849 @default.
• W4319972425 hasConceptScore W4319972425C41008148 @default.
• W4319972425 hasConceptScore W4319972425C77805123 @default.
• W4319972425 hasConceptScore W4319972425C90673727 @default.
• W4319972425 hasLocation W43199724251 @default.
• W4319972425 hasOpenAccess W4319972425 @default.
• W4319972425 hasPrimaryLocation W43199724251 @default.
• W4319972425 hasRelatedWork W1970200121 @default.
• W4319972425 hasRelatedWork W2352447206 @default.
• W4319972425 hasRelatedWork W2362287347 @default.
• W4319972425 hasRelatedWork W2566855855 @default.
• W4319972425 hasRelatedWork W2888176763 @default.
• W4319972425 hasRelatedWork W2994135785 @default.
• W4319972425 hasRelatedWork W3105693898 @default.
• W4319972425 hasRelatedWork W3152612363 @default.
• W4319972425 hasRelatedWork W4283389227 @default.

• next