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- W4320031805 abstract "With the advent of technology, People nowadays spend more time on Facebook, YouTube, Whatsapp, and other social networking sites. E-word of mouth is becoming more prevalent in social networking sites. As social media has grown in popularity, consumers have begun to share their product or service-related experiences and opinions with friends and colleagues via Facebook, Whatsapp, YouTube, and other social networking sites. However, because the coin has both a head and a tail, word of mouth has both a positive and negative influence on others. It can also transmit and review negative information. There is no turning back once the information has been revealed." @default.
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- W4320031805 date "2022-11-30" @default.
- W4320031805 modified "2023-10-07" @default.
- W4320031805 title "Influence of E-Word of Mouth on Purchasing" @default.
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- W4320031805 doi "https://doi.org/10.55529/jmc26.33.36" @default.
- W4320031805 hasPublicationYear "2022" @default.
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