Matches in SemOpenAlex for { <https://semopenalex.org/work/W4320037047> ?p ?o ?g. }
- W4320037047 endingPage "78" @default.
- W4320037047 startingPage "49" @default.
- W4320037047 abstract "Customer loyalty is considered by many researchers and managers as one of the key factors for the success of a company. Loyal customers have a positive relationship with the company, spread positive references or reduce the cost of sales and thus represent a potential competitive advantage. These facts take on even greater importance in the rapidly evolving field of e-commerce, which has given rise to the term e-loyalty. At the same time, however, there are views that question the meaning of loyalty and e-loyalty, which raises the need to clarify its real meaning using empirical data. Therefore, the aim of this chapter is to provide new insights through research to fill this need and further determine how e-loyalty affects purchases, sales and customer behaviour. In total, the research involves 11 firms and more than 13,000 customers from five countries, who made over 15,000 purchases and 15 million sales. Thus, the chapter includes a theoretical perspective on the meaning, drivers and consequences of e-loyalty and empirical research to quantify the impact of e-loyalty on e-shop purchases and sales and how e-loyalty is perceived by the operators themselves e-shops." @default.
- W4320037047 created "2023-02-12" @default.
- W4320037047 creator A5060869429 @default.
- W4320037047 creator A5082491821 @default.
- W4320037047 date "2023-01-01" @default.
- W4320037047 modified "2023-10-14" @default.
- W4320037047 title "Loyalty in E-Commerce" @default.
- W4320037047 cites W1528312858 @default.
- W4320037047 cites W1752096233 @default.
- W4320037047 cites W1825122096 @default.
- W4320037047 cites W1965574139 @default.
- W4320037047 cites W1975694814 @default.
- W4320037047 cites W1998318879 @default.
- W4320037047 cites W2006730446 @default.
- W4320037047 cites W2007006972 @default.
- W4320037047 cites W2014818400 @default.
- W4320037047 cites W2043595087 @default.
- W4320037047 cites W2056572961 @default.
- W4320037047 cites W2057516773 @default.
- W4320037047 cites W205793710 @default.
- W4320037047 cites W2063978692 @default.
- W4320037047 cites W2071680986 @default.
- W4320037047 cites W2084156729 @default.
- W4320037047 cites W2099078684 @default.
- W4320037047 cites W2099358844 @default.
- W4320037047 cites W2103356704 @default.
- W4320037047 cites W2105267670 @default.
- W4320037047 cites W2131162457 @default.
- W4320037047 cites W2133339857 @default.
- W4320037047 cites W2312302756 @default.
- W4320037047 cites W2315232586 @default.
- W4320037047 cites W2443567239 @default.
- W4320037047 cites W2510830634 @default.
- W4320037047 cites W2576695604 @default.
- W4320037047 cites W2589955756 @default.
- W4320037047 cites W2770594456 @default.
- W4320037047 cites W2772801185 @default.
- W4320037047 cites W2790743690 @default.
- W4320037047 cites W2799280075 @default.
- W4320037047 cites W2902578792 @default.
- W4320037047 cites W2944277981 @default.
- W4320037047 cites W2977046140 @default.
- W4320037047 cites W3123678973 @default.
- W4320037047 cites W3124163687 @default.
- W4320037047 cites W3139281386 @default.
- W4320037047 cites W3164186358 @default.
- W4320037047 cites W4253479085 @default.
- W4320037047 cites W4253999047 @default.
- W4320037047 cites W91804209 @default.
- W4320037047 doi "https://doi.org/10.1007/978-3-031-23574-0_3" @default.
- W4320037047 hasPublicationYear "2023" @default.
- W4320037047 type Work @default.
- W4320037047 citedByCount "0" @default.
- W4320037047 crossrefType "book-chapter" @default.
- W4320037047 hasAuthorship W4320037047A5060869429 @default.
- W4320037047 hasAuthorship W4320037047A5082491821 @default.
- W4320037047 hasConcept C105795698 @default.
- W4320037047 hasConcept C112698675 @default.
- W4320037047 hasConcept C120936955 @default.
- W4320037047 hasConcept C12713177 @default.
- W4320037047 hasConcept C140781008 @default.
- W4320037047 hasConcept C144133560 @default.
- W4320037047 hasConcept C146897074 @default.
- W4320037047 hasConcept C154945302 @default.
- W4320037047 hasConcept C15744967 @default.
- W4320037047 hasConcept C162853370 @default.
- W4320037047 hasConcept C2776967331 @default.
- W4320037047 hasConcept C2780378061 @default.
- W4320037047 hasConcept C2780876879 @default.
- W4320037047 hasConcept C33923547 @default.
- W4320037047 hasConcept C41008148 @default.
- W4320037047 hasConcept C542102704 @default.
- W4320037047 hasConcept C58546491 @default.
- W4320037047 hasConceptScore W4320037047C105795698 @default.
- W4320037047 hasConceptScore W4320037047C112698675 @default.
- W4320037047 hasConceptScore W4320037047C120936955 @default.
- W4320037047 hasConceptScore W4320037047C12713177 @default.
- W4320037047 hasConceptScore W4320037047C140781008 @default.
- W4320037047 hasConceptScore W4320037047C144133560 @default.
- W4320037047 hasConceptScore W4320037047C146897074 @default.
- W4320037047 hasConceptScore W4320037047C154945302 @default.
- W4320037047 hasConceptScore W4320037047C15744967 @default.
- W4320037047 hasConceptScore W4320037047C162853370 @default.
- W4320037047 hasConceptScore W4320037047C2776967331 @default.
- W4320037047 hasConceptScore W4320037047C2780378061 @default.
- W4320037047 hasConceptScore W4320037047C2780876879 @default.
- W4320037047 hasConceptScore W4320037047C33923547 @default.
- W4320037047 hasConceptScore W4320037047C41008148 @default.
- W4320037047 hasConceptScore W4320037047C542102704 @default.
- W4320037047 hasConceptScore W4320037047C58546491 @default.
- W4320037047 hasLocation W43200370471 @default.
- W4320037047 hasOpenAccess W4320037047 @default.
- W4320037047 hasPrimaryLocation W43200370471 @default.
- W4320037047 hasRelatedWork W1540500726 @default.
- W4320037047 hasRelatedWork W1546609325 @default.
- W4320037047 hasRelatedWork W1862283402 @default.
- W4320037047 hasRelatedWork W1976150372 @default.
- W4320037047 hasRelatedWork W1977849707 @default.