Matches in SemOpenAlex for { <https://semopenalex.org/work/W4320078085> ?p ?o ?g. }
Showing items 1 to 72 of
72
with 100 items per page.
- W4320078085 endingPage "277" @default.
- W4320078085 startingPage "263" @default.
- W4320078085 abstract "Digital marketing has become a mainstay for consumers to make purchases; one factor supporting it is that consumers can easily find information about the products. This research aimed to find out the influence of hedonic and utilitarianism on e-Loyalty through Trust. The population of this research is repeat guests who had reserved the hotel room more than twice. The analysis used descriptive and quantitative analysis by analyzing data using Structural Equation Modeling (SEM). The result of the research showed that Hedonic and Utilitarian have a significant influence on trust. Hedonic gives significant influence towards e-loyalty, whereas Utilitarian does not give significant influence towards e-loyalty. Finally, trust gives significant value to e-loyalty. Hedonic and Utilitarian give indirect influence to e-loyalty. Based on these findings, the writer provided critical managerial implications that the hotel should focus on the website's content to help consumers find the information quickly and make them enjoy and grow their willingness to book and stay at the hotel." @default.
- W4320078085 created "2023-02-12" @default.
- W4320078085 creator A5048984389 @default.
- W4320078085 creator A5049017914 @default.
- W4320078085 date "2022-02-28" @default.
- W4320078085 modified "2023-09-30" @default.
- W4320078085 title "Hotel Guest’s Main Preferences in Hotel Online Booking: Pleasure or Usability" @default.
- W4320078085 doi "https://doi.org/10.46222/ajhtl.197707.00x" @default.
- W4320078085 hasPublicationYear "2022" @default.
- W4320078085 type Work @default.
- W4320078085 citedByCount "0" @default.
- W4320078085 crossrefType "journal-article" @default.
- W4320078085 hasAuthorship W4320078085A5048984389 @default.
- W4320078085 hasAuthorship W4320078085A5049017914 @default.
- W4320078085 hasBestOaLocation W43200780851 @default.
- W4320078085 hasConcept C105795698 @default.
- W4320078085 hasConcept C107457646 @default.
- W4320078085 hasConcept C112698675 @default.
- W4320078085 hasConcept C144024400 @default.
- W4320078085 hasConcept C144133560 @default.
- W4320078085 hasConcept C149923435 @default.
- W4320078085 hasConcept C15744967 @default.
- W4320078085 hasConcept C162853370 @default.
- W4320078085 hasConcept C169760540 @default.
- W4320078085 hasConcept C170130773 @default.
- W4320078085 hasConcept C17744445 @default.
- W4320078085 hasConcept C199539241 @default.
- W4320078085 hasConcept C2776291640 @default.
- W4320078085 hasConcept C2776967331 @default.
- W4320078085 hasConcept C2777113389 @default.
- W4320078085 hasConcept C2908647359 @default.
- W4320078085 hasConcept C33923547 @default.
- W4320078085 hasConcept C41008148 @default.
- W4320078085 hasConcept C525925914 @default.
- W4320078085 hasConceptScore W4320078085C105795698 @default.
- W4320078085 hasConceptScore W4320078085C107457646 @default.
- W4320078085 hasConceptScore W4320078085C112698675 @default.
- W4320078085 hasConceptScore W4320078085C144024400 @default.
- W4320078085 hasConceptScore W4320078085C144133560 @default.
- W4320078085 hasConceptScore W4320078085C149923435 @default.
- W4320078085 hasConceptScore W4320078085C15744967 @default.
- W4320078085 hasConceptScore W4320078085C162853370 @default.
- W4320078085 hasConceptScore W4320078085C169760540 @default.
- W4320078085 hasConceptScore W4320078085C170130773 @default.
- W4320078085 hasConceptScore W4320078085C17744445 @default.
- W4320078085 hasConceptScore W4320078085C199539241 @default.
- W4320078085 hasConceptScore W4320078085C2776291640 @default.
- W4320078085 hasConceptScore W4320078085C2776967331 @default.
- W4320078085 hasConceptScore W4320078085C2777113389 @default.
- W4320078085 hasConceptScore W4320078085C2908647359 @default.
- W4320078085 hasConceptScore W4320078085C33923547 @default.
- W4320078085 hasConceptScore W4320078085C41008148 @default.
- W4320078085 hasConceptScore W4320078085C525925914 @default.
- W4320078085 hasIssue "11(1)2022" @default.
- W4320078085 hasLocation W43200780851 @default.
- W4320078085 hasOpenAccess W4320078085 @default.
- W4320078085 hasPrimaryLocation W43200780851 @default.
- W4320078085 hasRelatedWork W1540500726 @default.
- W4320078085 hasRelatedWork W1546609325 @default.
- W4320078085 hasRelatedWork W1976150372 @default.
- W4320078085 hasRelatedWork W2048362156 @default.
- W4320078085 hasRelatedWork W2110116009 @default.
- W4320078085 hasRelatedWork W2121956469 @default.
- W4320078085 hasRelatedWork W2183117573 @default.
- W4320078085 hasRelatedWork W2414243318 @default.
- W4320078085 hasRelatedWork W3196542937 @default.
- W4320078085 hasRelatedWork W2186126908 @default.
- W4320078085 isParatext "false" @default.
- W4320078085 isRetracted "false" @default.
- W4320078085 workType "article" @default.