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- W4320154737 abstract "The purpose of the article is to reveal the essence and features of digital reputation management of an educational organization based on a marketing approach. The paper identifies the main groups of factors for the formation of the reputation of a higher educational institution, structures the theoretical aspects of the formation of the digital reputation of an educational organization, forms a model of the marketing management system of the digital reputation of the university, proposes a model of the management cycle of work with the digital reputation of a higher educational institution, analyzes the practice of the formation of the digital reputation of the university on a concrete example." @default.
- W4320154737 created "2023-02-13" @default.
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- W4320154737 date "2022-01-01" @default.
- W4320154737 modified "2023-09-27" @default.
- W4320154737 title "MARKETING APPROACH TO MANAGING THE DIGITAL REPUTATION OF AN EDUCATIONAL ORGANIZATION" @default.
- W4320154737 doi "https://doi.org/10.29030/2309-2076-2022-15-4-53-63" @default.
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