Matches in SemOpenAlex for { <https://semopenalex.org/work/W4320168913> ?p ?o ?g. }
Showing items 1 to 71 of
71
with 100 items per page.
- W4320168913 endingPage "82" @default.
- W4320168913 startingPage "82" @default.
- W4320168913 abstract "This study examines the consumer preferences for kiwi fruit at Hypermart. The purpose of this study is to determine the characteristics of consumers of kiwi fruit, analyze the attributes of kiwi fruit that are considered by consumers, and analyze the level of consumer satisfaction when buying kiwi fruit at Hypermart. In this study, using the purposive sampling technique, we obtained as many as 50 respondents. The analysis used is descriptive analysis, Fishbein, and Likert scale analysis. The results of this study are: 1) The characteristics of kiwifruit consumers are dominated by women, aged 21–30 years; the latest education is a bachelor's degree (S1); they work as private employees with a monthly income of > 5,000,000. 2) The most important attribute to be considered by consumers is the taste attribute, and consumers give a positive attitude towards all attributes of kiwi fruit. In addition to the taste attribute, the other two attributes that are considered by consumers are benefits and nutritional content. 3) Consumers give very satisfied responses when shopping for kiwi fruit at Hypermart. Among the six elements of the proposed statement, the one most highly satisfied by consumers is the quality of the kiwi fruit at Hypermart.Keywords: Attributes, Characteristics, Consumer Preference, Consumer Satisfaction, Kiwi Fruit" @default.
- W4320168913 created "2023-02-13" @default.
- W4320168913 creator A5036355531 @default.
- W4320168913 creator A5041428145 @default.
- W4320168913 creator A5041820800 @default.
- W4320168913 date "2023-12-23" @default.
- W4320168913 modified "2023-09-26" @default.
- W4320168913 title "Analisis Preferensi Konsumen Buah Kiwi pada Hypermart di Kota Surabaya" @default.
- W4320168913 doi "https://doi.org/10.30742/jisa22220222518" @default.
- W4320168913 hasPublicationYear "2023" @default.
- W4320168913 type Work @default.
- W4320168913 citedByCount "0" @default.
- W4320168913 crossrefType "journal-article" @default.
- W4320168913 hasAuthorship W4320168913A5036355531 @default.
- W4320168913 hasAuthorship W4320168913A5041428145 @default.
- W4320168913 hasAuthorship W4320168913A5041820800 @default.
- W4320168913 hasBestOaLocation W43201689131 @default.
- W4320168913 hasConcept C100363876 @default.
- W4320168913 hasConcept C105776082 @default.
- W4320168913 hasConcept C105795698 @default.
- W4320168913 hasConcept C112698675 @default.
- W4320168913 hasConcept C144133560 @default.
- W4320168913 hasConcept C162853370 @default.
- W4320168913 hasConcept C2779106941 @default.
- W4320168913 hasConcept C2781249084 @default.
- W4320168913 hasConcept C2908647359 @default.
- W4320168913 hasConcept C31903555 @default.
- W4320168913 hasConcept C33923547 @default.
- W4320168913 hasConcept C37621935 @default.
- W4320168913 hasConcept C39896193 @default.
- W4320168913 hasConcept C71924100 @default.
- W4320168913 hasConcept C86803240 @default.
- W4320168913 hasConcept C8868529 @default.
- W4320168913 hasConcept C99454951 @default.
- W4320168913 hasConceptScore W4320168913C100363876 @default.
- W4320168913 hasConceptScore W4320168913C105776082 @default.
- W4320168913 hasConceptScore W4320168913C105795698 @default.
- W4320168913 hasConceptScore W4320168913C112698675 @default.
- W4320168913 hasConceptScore W4320168913C144133560 @default.
- W4320168913 hasConceptScore W4320168913C162853370 @default.
- W4320168913 hasConceptScore W4320168913C2779106941 @default.
- W4320168913 hasConceptScore W4320168913C2781249084 @default.
- W4320168913 hasConceptScore W4320168913C2908647359 @default.
- W4320168913 hasConceptScore W4320168913C31903555 @default.
- W4320168913 hasConceptScore W4320168913C33923547 @default.
- W4320168913 hasConceptScore W4320168913C37621935 @default.
- W4320168913 hasConceptScore W4320168913C39896193 @default.
- W4320168913 hasConceptScore W4320168913C71924100 @default.
- W4320168913 hasConceptScore W4320168913C86803240 @default.
- W4320168913 hasConceptScore W4320168913C8868529 @default.
- W4320168913 hasConceptScore W4320168913C99454951 @default.
- W4320168913 hasIssue "2" @default.
- W4320168913 hasLocation W43201689131 @default.
- W4320168913 hasOpenAccess W4320168913 @default.
- W4320168913 hasPrimaryLocation W43201689131 @default.
- W4320168913 hasRelatedWork W1996931127 @default.
- W4320168913 hasRelatedWork W2065553573 @default.
- W4320168913 hasRelatedWork W2281079413 @default.
- W4320168913 hasRelatedWork W2562959029 @default.
- W4320168913 hasRelatedWork W2743068458 @default.
- W4320168913 hasRelatedWork W2937471580 @default.
- W4320168913 hasRelatedWork W3183129722 @default.
- W4320168913 hasRelatedWork W3203972942 @default.
- W4320168913 hasRelatedWork W4244541019 @default.
- W4320168913 hasRelatedWork W4313121799 @default.
- W4320168913 hasVolume "22" @default.
- W4320168913 isParatext "false" @default.
- W4320168913 isRetracted "false" @default.
- W4320168913 workType "article" @default.