FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4320913324> ?p ?o ?g. }

• W4320913324 endingPage "106" @default.
• W4320913324 startingPage "95" @default.
• W4320913324 abstract "Objective: Digital marketing in the growing world has paved the way for many small-scale businesses to reach every corner of the geographic locations that they could not reach physically. The study focuses on the digital marketing usefulness based on past trends, in forecasting the near future trends in emerging markets when it comes to evolution of digital marketing, the effect of COVID-19 on digital marketing, comparison of past, present and scope for future businessmen to analyse the market to launch digital platform. SWOT analysis is also an integral part of this study as an attempt to dive in depth of positive and negative sides of digital marketing. Methodology: The study on the systematic Evolution of digital marketing is studied depending on the secondary sources with an intention to dive in depth of emergence and evolution of digital marketing. The semi-systematic review is done by studying different reports and articles published from Google Scholar, ResearchGate, SSRN and other such publication websites. Findings: The study on the evolution of digital marketing has come out with the common ground that digital marketing of products, services, businesses and any other things would see an increasingly greater demand in upcoming years. Due to emergence of high-speed internet, electronic gadgets, standard of living has paved the way for people to buy products that make them feel on par with their peers. The intense feeling or want that makes people to find pleasure in buying expensive products has led for the growth of digital marketing. Moreover, the study has been an evidence by itself how rural areas have revolutionized from lack of internet and network to modern way of internet and electronic gadget usages. COVID-19 is found as another reason in this study for the booming of digital marketing. Practical Implications: This study on Evolution of digital marketing would help students, researchers, readers to learn various reasons for the causes for evolution of digital marketing, the base COVID-19 has formed for the dependency of people on internet and electronic gadgets and also the impact digital marketing has on businesses due to which they have gone digital from traditional approach of marketing. Originality/Value: This study is purely a secondary study which would give out understanding of digital marketing, its benefits, the future scope, various strengths, weaknesses, opportunities and Traits for the marketers. The main limitation of the study as this is a secondary study, the study could be better analysed by conducting face-to-face interviews with the involved people like sellers, buyers, patients recovered from COVID-19 virus as they would be in a better position to contribute to the study with their real-life situations. Paper type: Case Study" @default.
• W4320913324 created "2023-02-16" @default.
• W4320913324 creator A5041610819 @default.
• W4320913324 creator A5043865214 @default.
• W4320913324 date "2023-02-05" @default.
• W4320913324 modified "2023-09-28" @default.
• W4320913324 title "A Study on the Evolution of Digital Marketing" @default.
• W4320913324 cites W1170723977 @default.
• W4320913324 cites W1565921835 @default.
• W4320913324 cites W1981128604 @default.
• W4320913324 cites W2023048257 @default.
• W4320913324 cites W2057314551 @default.
• W4320913324 cites W2078282899 @default.
• W4320913324 cites W2080122180 @default.
• W4320913324 cites W2274460763 @default.
• W4320913324 cites W2345677498 @default.
• W4320913324 cites W2794875966 @default.
• W4320913324 cites W2908093411 @default.
• W4320913324 cites W2984112853 @default.
• W4320913324 cites W3027323858 @default.
• W4320913324 cites W3042706098 @default.
• W4320913324 cites W3092267296 @default.
• W4320913324 cites W3109513528 @default.
• W4320913324 cites W3124778333 @default.
• W4320913324 cites W3130590441 @default.
• W4320913324 cites W3170398525 @default.
• W4320913324 cites W3176486151 @default.
• W4320913324 cites W3198040634 @default.
• W4320913324 cites W3208176375 @default.
• W4320913324 cites W3209862954 @default.
• W4320913324 cites W4200263430 @default.
• W4320913324 cites W4205786353 @default.
• W4320913324 cites W4210891503 @default.
• W4320913324 cites W4280619470 @default.
• W4320913324 cites W4285511365 @default.
• W4320913324 cites W4288064286 @default.
• W4320913324 cites W4292513480 @default.
• W4320913324 cites W4307436911 @default.
• W4320913324 cites W4307858378 @default.
• W4320913324 cites W4311197275 @default.
• W4320913324 doi "https://doi.org/10.47992/ijcsbe.2581.6942.0248" @default.
• W4320913324 hasPublicationYear "2023" @default.
• W4320913324 type Work @default.
• W4320913324 citedByCount "0" @default.
• W4320913324 crossrefType "journal-article" @default.
• W4320913324 hasAuthorship W4320913324A5041610819 @default.
• W4320913324 hasAuthorship W4320913324A5043865214 @default.
• W4320913324 hasBestOaLocation W43209133241 @default.
• W4320913324 hasConcept C110875604 @default.
• W4320913324 hasConcept C112698675 @default.
• W4320913324 hasConcept C119059837 @default.
• W4320913324 hasConcept C136764020 @default.
• W4320913324 hasConcept C144133560 @default.
• W4320913324 hasConcept C162853370 @default.
• W4320913324 hasConcept C199360897 @default.
• W4320913324 hasConcept C2778012447 @default.
• W4320913324 hasConcept C41008148 @default.
• W4320913324 hasConcept C48891531 @default.
• W4320913324 hasConcept C93032411 @default.
• W4320913324 hasConcept C98495876 @default.
• W4320913324 hasConcept C98716237 @default.
• W4320913324 hasConceptScore W4320913324C110875604 @default.
• W4320913324 hasConceptScore W4320913324C112698675 @default.
• W4320913324 hasConceptScore W4320913324C119059837 @default.
• W4320913324 hasConceptScore W4320913324C136764020 @default.
• W4320913324 hasConceptScore W4320913324C144133560 @default.
• W4320913324 hasConceptScore W4320913324C162853370 @default.
• W4320913324 hasConceptScore W4320913324C199360897 @default.
• W4320913324 hasConceptScore W4320913324C2778012447 @default.
• W4320913324 hasConceptScore W4320913324C41008148 @default.
• W4320913324 hasConceptScore W4320913324C48891531 @default.
• W4320913324 hasConceptScore W4320913324C93032411 @default.
• W4320913324 hasConceptScore W4320913324C98495876 @default.
• W4320913324 hasConceptScore W4320913324C98716237 @default.
• W4320913324 hasLocation W43209133241 @default.
• W4320913324 hasLocation W43209133242 @default.
• W4320913324 hasOpenAccess W4320913324 @default.
• W4320913324 hasPrimaryLocation W43209133241 @default.
• W4320913324 hasRelatedWork W1865152790 @default.
• W4320913324 hasRelatedWork W2201439036 @default.
• W4320913324 hasRelatedWork W2367833427 @default.
• W4320913324 hasRelatedWork W2788214508 @default.
• W4320913324 hasRelatedWork W3139828528 @default.
• W4320913324 hasRelatedWork W349684400 @default.
• W4320913324 hasRelatedWork W4292379722 @default.
• W4320913324 hasRelatedWork W788666965 @default.
• W4320913324 hasRelatedWork W2219992354 @default.
• W4320913324 hasRelatedWork W2563553129 @default.
• W4320913324 isParatext "false" @default.
• W4320913324 isRetracted "false" @default.
• W4320913324 workType "article" @default.