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- W4320920052 abstract "Esse estudo examinou como a teoria do comportamento planejado (TCP) tem sido aplicada nos estudos de marketing social. Realizou-se uma revisão sistemática de literatura de artigos que aplicam a TCP em estudos de marketing social. A definição precisa do comportamento; o princípio de compatibilidade; e o uso dos construtos da TCP para prever intenção foram usados como requisitos para o uso adequado dessa teoria. Os resultados sugerem que os pesquisadores prestam pouca atenção ao cumprimento desses requisitos nos estudos de marketing social e isso pode reduzir a validade preditiva e o acumulo de conhecimento sobre determinados comportamentos." @default.
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- W4320920052 date "2023-02-14" @default.
- W4320920052 modified "2023-10-05" @default.
- W4320920052 title "Aplicação da teoria do comportamento planejado nos estudos de marketing social: uma revisão sistemática de literatura" @default.
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