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- W4321063785 abstract "This research investigated the effect of narrative visualization and message framing on health behavior change by combining the theory of planned behavior (TPB) and the protection motivation theory (PMT). Relevant hypotheses were examined to test the effect of message framing and narrative visualization in enhancing perceived threat and facilitating behavior change decisions. The effect of sleep information intervention was examined based on the interaction of message framing and narrative visualization. Using a survey of 467 college students, the study shows that negative framing information enhances the perception of response resistance better than positive framing information. On the other hand, positive framing information can enhance the perception of behavioral attitude better than negative framing information. The results provide a basis for the following information presentation in health behavior change." @default.
- W4321063785 created "2023-02-17" @default.
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- W4321063785 date "2022-11-16" @default.
- W4321063785 modified "2023-09-26" @default.
- W4321063785 title "A study of the impacts of message framing and narrative visualization on sleep behavior intervention" @default.
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- W4321063785 doi "https://doi.org/10.1109/m2vip55626.2022.10041081" @default.
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