FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4321494486> ?p ?o ?g. }

• W4321494486 abstract "E-commerce retailers are increasingly faced with challenges of finding ways to provide a seamless shopping experience to customers. The checkout process and its related touch points are especially critical in shaping the customer experience. We study the impact of adopting one-click buying, a feature that reduces the number of steps required to place a purchase order to a single click, on subsequent customer behavior. Using quasi-experimental data over a period of 35 months from an online retailer before and after the launch of one-click buying, we find adopting one-click buying is effective in lifting customer purchases and does so by making treated customers purchase more often and more items. The impact of adopting one-click buying on customer purchases after adoption is economically significant, persistent over time, and heterogeneous across customers. Analyzing clickstream data of customer activity online and purchases across product categories, we provide evidence that the increase in purchases is driven by richer engagement through both more visits to the website and more page views on visit and the expansion of purchases across categories. We discuss the implications of our findings for customer experience and targeting. This paper was accepted by Duncan Simester, marketing. Supplemental Material: The data files are available at https://doi.org/10.1287/mnsc.2023.4716 ." @default.
• W4321494486 created "2023-02-23" @default.
• W4321494486 creator A5003100227 @default.
• W4321494486 creator A5056319143 @default.
• W4321494486 date "2023-02-22" @default.
• W4321494486 modified "2023-09-30" @default.
• W4321494486 title "Fewer Clicks, More Purchases" @default.
• W4321494486 cites W1974434592 @default.
• W4321494486 cites W1995875735 @default.
• W4321494486 cites W2000672538 @default.
• W4321494486 cites W2018668985 @default.
• W4321494486 cites W2036882676 @default.
• W4321494486 cites W2036985902 @default.
• W4321494486 cites W2039811614 @default.
• W4321494486 cites W2054109710 @default.
• W4321494486 cites W2078658856 @default.
• W4321494486 cites W2096684396 @default.
• W4321494486 cites W2096995499 @default.
• W4321494486 cites W2097509383 @default.
• W4321494486 cites W2115026942 @default.
• W4321494486 cites W2117472743 @default.
• W4321494486 cites W2125178435 @default.
• W4321494486 cites W2126049444 @default.
• W4321494486 cites W2139808242 @default.
• W4321494486 cites W2144336601 @default.
• W4321494486 cites W2147405817 @default.
• W4321494486 cites W2148385623 @default.
• W4321494486 cites W2155163959 @default.
• W4321494486 cites W2170867720 @default.
• W4321494486 cites W2192389832 @default.
• W4321494486 cites W2208550830 @default.
• W4321494486 cites W2316452506 @default.
• W4321494486 cites W2422895071 @default.
• W4321494486 cites W2532859047 @default.
• W4321494486 cites W2751256219 @default.
• W4321494486 cites W2801092864 @default.
• W4321494486 cites W2899713319 @default.
• W4321494486 cites W2904124044 @default.
• W4321494486 cites W2911964244 @default.
• W4321494486 cites W2912297199 @default.
• W4321494486 cites W2914587198 @default.
• W4321494486 cites W2962727190 @default.
• W4321494486 cites W2970807495 @default.
• W4321494486 cites W2997960800 @default.
• W4321494486 cites W3022128117 @default.
• W4321494486 cites W3121540823 @default.
• W4321494486 cites W3122149192 @default.
• W4321494486 cites W3122176968 @default.
• W4321494486 cites W3123243604 @default.
• W4321494486 cites W3123457844 @default.
• W4321494486 cites W3124163687 @default.
• W4321494486 cites W3124922652 @default.
• W4321494486 cites W3150893739 @default.
• W4321494486 cites W4229737049 @default.
• W4321494486 doi "https://doi.org/10.1287/mnsc.2023.4716" @default.
• W4321494486 hasPublicationYear "2023" @default.
• W4321494486 type Work @default.
• W4321494486 citedByCount "0" @default.
• W4321494486 crossrefType "journal-article" @default.
• W4321494486 hasAuthorship W4321494486A5003100227 @default.
• W4321494486 hasAuthorship W4321494486A5056319143 @default.
• W4321494486 hasConcept C10138342 @default.
• W4321494486 hasConcept C110875604 @default.
• W4321494486 hasConcept C111919701 @default.
• W4321494486 hasConcept C112698675 @default.
• W4321494486 hasConcept C115174607 @default.
• W4321494486 hasConcept C127613066 @default.
• W4321494486 hasConcept C130436687 @default.
• W4321494486 hasConcept C136764020 @default.
• W4321494486 hasConcept C138744977 @default.
• W4321494486 hasConcept C144133560 @default.
• W4321494486 hasConcept C162853370 @default.
• W4321494486 hasConcept C182306322 @default.
• W4321494486 hasConcept C2524010 @default.
• W4321494486 hasConcept C2776915394 @default.
• W4321494486 hasConcept C2985250679 @default.
• W4321494486 hasConcept C33923547 @default.
• W4321494486 hasConcept C41008148 @default.
• W4321494486 hasConcept C518677369 @default.
• W4321494486 hasConcept C78597825 @default.
• W4321494486 hasConcept C90673727 @default.
• W4321494486 hasConcept C98045186 @default.
• W4321494486 hasConceptScore W4321494486C10138342 @default.
• W4321494486 hasConceptScore W4321494486C110875604 @default.
• W4321494486 hasConceptScore W4321494486C111919701 @default.
• W4321494486 hasConceptScore W4321494486C112698675 @default.
• W4321494486 hasConceptScore W4321494486C115174607 @default.
• W4321494486 hasConceptScore W4321494486C127613066 @default.
• W4321494486 hasConceptScore W4321494486C130436687 @default.
• W4321494486 hasConceptScore W4321494486C136764020 @default.
• W4321494486 hasConceptScore W4321494486C138744977 @default.
• W4321494486 hasConceptScore W4321494486C144133560 @default.
• W4321494486 hasConceptScore W4321494486C162853370 @default.
• W4321494486 hasConceptScore W4321494486C182306322 @default.
• W4321494486 hasConceptScore W4321494486C2524010 @default.
• W4321494486 hasConceptScore W4321494486C2776915394 @default.
• W4321494486 hasConceptScore W4321494486C2985250679 @default.
• W4321494486 hasConceptScore W4321494486C33923547 @default.
• W4321494486 hasConceptScore W4321494486C41008148 @default.
• W4321494486 hasConceptScore W4321494486C518677369 @default.

• next