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- W4321847035 abstract "Numerous information and education campaigns have been carried out in recent decades with the aim of encouraging the public to adopt certain behaviors or to give up habits that are harmful to health. Most campaigns use multiple message delivery channels: various forms of media, social networks and communities, promotional events, product distribution etc. The inclusion of online interventions in the strategic plan of the campaigns is determined by the high rate of coverage, the possibility of developing interactive approaches and last, but not least, the profitability. Efforts to capitalize on the potential of online platforms have, in recent years, determined to use e-learning techniques and tools not only for training the staff involved in the design and implementation of interventions, but also to educate the target audience. The proposed analysis aims to assess the ways and the extent to which specific e-learning tools can be used for enhancing the impact of the campaigns with the intention to encourage voluntary change in health behaviours. For achieving this aim the study will be based on the analysis of ten campaigns carried out in recent years and for whose impact were performed assessments. The research questions we tried to find answers for are: -what are the most effective e-learning techniques that can contribute to raise public awareness towards general health issues? -how could these techniques be designed so that they can match the characteristics of different categories of audiences? -what are the best ways to integrate e-learning into the overall landscape of a health information and education campaign components? The identification of the campaigns included in the study was done by exploring four databases: MEDLINE, PubMed, Cochrane Library and Google Scholar. For this study I chose 10 campaigns implemented in Europe and North America, campaigns which used e-learning as a method of transmitting information, of building learning communities and of educating the public." @default.
- W4321847035 created "2023-02-25" @default.
- W4321847035 creator A5062541899 @default.
- W4321847035 date "2021-04-22" @default.
- W4321847035 modified "2023-09-30" @default.
- W4321847035 title "THE EFFICIENCY OF USING E-LEARNING IN HEALTH INFORMATION AND EDUCATION CAMPAIGNS" @default.
- W4321847035 doi "https://doi.org/10.12753/2066-026x-21-133" @default.
- W4321847035 hasPublicationYear "2021" @default.
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