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- W4322496912 endingPage "81572" @default.
- W4322496912 startingPage "81550" @default.
- W4322496912 abstract "Climate change with adverse impacts on the environment, economy, and society requires marketing to change current attitudes and behaviors towards sustainable production and consumption, and thus climate change is interrelated to marketing. However, no body of literature has comprehensively investigated the connections and relationships between climate change and marketing. This study examined such connections and relationships from a bibliometric approach using Web of Science and Scopus databases from 1992 to 2022. The search strategy utilized topic and title/abstract/keyword search. The search query retrieved 1723 documents. VOSviewer and Biblioshiny were utilized to analyze data on authors, keywords, institutions, countries, sources, citations, and co-citations. The findings showed an upward trend in the annual number of publications with the top three most productive countries being the USA, the UK, and Australia and the most productive institutions in the USA, New Zealand, and the UK. The top three author keywords were climate change, sustainability, and marketing. The Sustainability journal ranked first in terms of productivity while Energy Policy in terms of citations. International collaborations were mostly between developed countries also known as Global North Countries, and collaborations between these countries and developing and developed countries should be encouraged. During the COVID-19 pandemic, the number of documents increased, and research themes altered. Research on energy, innovation, insect farming, and carbon management is a top priority. The results proved that most studies were conducted outside the field of marketing." @default.
- W4322496912 created "2023-02-28" @default.
- W4322496912 creator A5002650890 @default.
- W4322496912 creator A5030554661 @default.
- W4322496912 creator A5065140289 @default.
- W4322496912 creator A5083107608 @default.
- W4322496912 date "2023-02-27" @default.
- W4322496912 modified "2023-10-06" @default.
- W4322496912 title "Climate change and marketing: a bibliometric analysis of research from 1992 to 2022" @default.
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