Matches in SemOpenAlex for { <https://semopenalex.org/work/W4322710022> ?p ?o ?g. }
Showing items 1 to 69 of
69
with 100 items per page.
- W4322710022 endingPage "1767" @default.
- W4322710022 startingPage "1756" @default.
- W4322710022 abstract "This study deals with the ETAM model to explore the factors and processes that affect Bilibili users intention to continuously subscribe to personal media. After conducting a survey of Chinese Bilibili users, the research team conducted data analysis using the structural equation methodology. According to the results of the study, users continuous subscription intention for one-person media is influenced by four factors: operator properties, platform interactivity, user perception, and user satisfaction, while word of mouth has no significant effect on users continuous subscription intention. In addition, the impact model path of this study showed that platform interactivity and user satisfaction play an important connecting role in the process of influencing the users continuous subscription intention. In the era of one-person media, one-person media operators must pay attention to the platforms interactive experience and user satisfaction in order to gain users continuous subscription. This study is expected to provide practical implications for the development of one-person media." @default.
- W4322710022 created "2023-03-02" @default.
- W4322710022 creator A5008666758 @default.
- W4322710022 creator A5052641149 @default.
- W4322710022 creator A5084697545 @default.
- W4322710022 date "2022-12-31" @default.
- W4322710022 modified "2023-09-27" @default.
- W4322710022 title "A Study on the Influence Factors of One-person Media Continuous Subscription Intention of OTT Bilibili Users" @default.
- W4322710022 doi "https://doi.org/10.9717/kmms.2022.25.12.1756" @default.
- W4322710022 hasPublicationYear "2022" @default.
- W4322710022 type Work @default.
- W4322710022 citedByCount "0" @default.
- W4322710022 crossrefType "journal-article" @default.
- W4322710022 hasAuthorship W4322710022A5008666758 @default.
- W4322710022 hasAuthorship W4322710022A5052641149 @default.
- W4322710022 hasAuthorship W4322710022A5084697545 @default.
- W4322710022 hasBestOaLocation W43227100221 @default.
- W4322710022 hasConcept C107457646 @default.
- W4322710022 hasConcept C111919701 @default.
- W4322710022 hasConcept C112698675 @default.
- W4322710022 hasConcept C119857082 @default.
- W4322710022 hasConcept C144133560 @default.
- W4322710022 hasConcept C144430266 @default.
- W4322710022 hasConcept C15744967 @default.
- W4322710022 hasConcept C169760540 @default.
- W4322710022 hasConcept C26760741 @default.
- W4322710022 hasConcept C2776035688 @default.
- W4322710022 hasConcept C3017893058 @default.
- W4322710022 hasConcept C41008148 @default.
- W4322710022 hasConcept C46312422 @default.
- W4322710022 hasConcept C49774154 @default.
- W4322710022 hasConcept C71104824 @default.
- W4322710022 hasConcept C98045186 @default.
- W4322710022 hasConceptScore W4322710022C107457646 @default.
- W4322710022 hasConceptScore W4322710022C111919701 @default.
- W4322710022 hasConceptScore W4322710022C112698675 @default.
- W4322710022 hasConceptScore W4322710022C119857082 @default.
- W4322710022 hasConceptScore W4322710022C144133560 @default.
- W4322710022 hasConceptScore W4322710022C144430266 @default.
- W4322710022 hasConceptScore W4322710022C15744967 @default.
- W4322710022 hasConceptScore W4322710022C169760540 @default.
- W4322710022 hasConceptScore W4322710022C26760741 @default.
- W4322710022 hasConceptScore W4322710022C2776035688 @default.
- W4322710022 hasConceptScore W4322710022C3017893058 @default.
- W4322710022 hasConceptScore W4322710022C41008148 @default.
- W4322710022 hasConceptScore W4322710022C46312422 @default.
- W4322710022 hasConceptScore W4322710022C49774154 @default.
- W4322710022 hasConceptScore W4322710022C71104824 @default.
- W4322710022 hasConceptScore W4322710022C98045186 @default.
- W4322710022 hasIssue "12" @default.
- W4322710022 hasLocation W43227100221 @default.
- W4322710022 hasOpenAccess W4322710022 @default.
- W4322710022 hasPrimaryLocation W43227100221 @default.
- W4322710022 hasRelatedWork W1767401667 @default.
- W4322710022 hasRelatedWork W1984294847 @default.
- W4322710022 hasRelatedWork W2009646593 @default.
- W4322710022 hasRelatedWork W2020293267 @default.
- W4322710022 hasRelatedWork W2355862304 @default.
- W4322710022 hasRelatedWork W2738082600 @default.
- W4322710022 hasRelatedWork W2748952813 @default.
- W4322710022 hasRelatedWork W2899084033 @default.
- W4322710022 hasRelatedWork W4300859865 @default.
- W4322710022 hasRelatedWork W4309070828 @default.
- W4322710022 hasVolume "25" @default.
- W4322710022 isParatext "false" @default.
- W4322710022 isRetracted "false" @default.
- W4322710022 workType "article" @default.