FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4323871504> ?p ?o ?g. }

• W4323871504 endingPage "103324" @default.
• W4323871504 startingPage "103324" @default.
• W4323871504 abstract "While retailers are committed to promoting product brands to increase sales quantity and brand visibility, retailers are exposed to supply uncertainty. Therefore, we explore the brand promotion strategies of retailers in a competitive model. We then investigate the decision model under three different brand strategies and explore the equilibrium outcomes of stakeholders under supply uncertainty. In addition, we analyze and discuss social welfare under different scenarios. The results show that when the promotion cost is high (i.e., the cost effect dominates the market expansion effect), neither retailer promotes the product brand. When the promotion cost is low (i.e., the market expansion effect dominates the cost effect), both retailers tend to promote the product brands. When the promotion cost and market expansion match each other, only one retailer promotes the product brand becomes the equilibrium strategy. It is worth noting that when both retailers promote the product brand, the retailer falls into a prisoner's dilemma. In addition, we find that the supply uncertainty level diminishes the cost affordability and the motivation of retailers to promote the product brands. Interestingly, the supply uncertainty level reduces the possibility of retailers being in a prisoner's dilemma. Besides, market expansion (supply uncertainty) contributes to improving (diminishing) social welfare." @default.
• W4323871504 created "2023-03-11" @default.
• W4323871504 creator A5048502490 @default.
• W4323871504 creator A5049122731 @default.
• W4323871504 creator A5053725057 @default.
• W4323871504 date "2023-07-01" @default.
• W4323871504 modified "2023-10-17" @default.
• W4323871504 title "The retailer's brand promotion strategy under competition: The impact of supply uncertainty" @default.
• W4323871504 cites W1974464572 @default.
• W4323871504 cites W2090692542 @default.
• W4323871504 cites W2147350834 @default.
• W4323871504 cites W2152622190 @default.
• W4323871504 cites W2159588113 @default.
• W4323871504 cites W2596603574 @default.
• W4323871504 cites W2607502556 @default.
• W4323871504 cites W2750093038 @default.
• W4323871504 cites W2808914681 @default.
• W4323871504 cites W2885420422 @default.
• W4323871504 cites W2895676073 @default.
• W4323871504 cites W2905135413 @default.
• W4323871504 cites W2914012152 @default.
• W4323871504 cites W2918288952 @default.
• W4323871504 cites W2922350976 @default.
• W4323871504 cites W2944670647 @default.
• W4323871504 cites W2981424554 @default.
• W4323871504 cites W2986374958 @default.
• W4323871504 cites W2995551760 @default.
• W4323871504 cites W3000910650 @default.
• W4323871504 cites W3013474995 @default.
• W4323871504 cites W3038120289 @default.
• W4323871504 cites W3044036417 @default.
• W4323871504 cites W3044962939 @default.
• W4323871504 cites W3087864300 @default.
• W4323871504 cites W3097608596 @default.
• W4323871504 cites W3110245639 @default.
• W4323871504 cites W3120004593 @default.
• W4323871504 cites W3122264617 @default.
• W4323871504 cites W3123261330 @default.
• W4323871504 cites W3124007006 @default.
• W4323871504 cites W3135841325 @default.
• W4323871504 cites W3136123995 @default.
• W4323871504 cites W3141757568 @default.
• W4323871504 cites W3158077152 @default.
• W4323871504 cites W3164538331 @default.
• W4323871504 cites W3167991210 @default.
• W4323871504 cites W3168373273 @default.
• W4323871504 cites W3189183083 @default.
• W4323871504 cites W3195259155 @default.
• W4323871504 cites W3196591948 @default.
• W4323871504 cites W3197622615 @default.
• W4323871504 cites W3201632354 @default.
• W4323871504 cites W3203543696 @default.
• W4323871504 cites W3205926565 @default.
• W4323871504 cites W3213167573 @default.
• W4323871504 cites W3213459033 @default.
• W4323871504 cites W4200498761 @default.
• W4323871504 cites W4205837636 @default.
• W4323871504 cites W4212876308 @default.
• W4323871504 cites W4212971480 @default.
• W4323871504 cites W4220890278 @default.
• W4323871504 cites W4224037540 @default.
• W4323871504 cites W4280499001 @default.
• W4323871504 cites W4280592337 @default.
• W4323871504 cites W4285389863 @default.
• W4323871504 cites W4287448511 @default.
• W4323871504 cites W4290442689 @default.
• W4323871504 cites W4296906631 @default.
• W4323871504 doi "https://doi.org/10.1016/j.jretconser.2023.103324" @default.
• W4323871504 hasPublicationYear "2023" @default.
• W4323871504 type Work @default.
• W4323871504 citedByCount "0" @default.
• W4323871504 crossrefType "journal-article" @default.
• W4323871504 hasAuthorship W4323871504A5048502490 @default.
• W4323871504 hasAuthorship W4323871504A5049122731 @default.
• W4323871504 hasAuthorship W4323871504A5053725057 @default.
• W4323871504 hasConcept C108713360 @default.
• W4323871504 hasConcept C111472728 @default.
• W4323871504 hasConcept C138885662 @default.
• W4323871504 hasConcept C144133560 @default.
• W4323871504 hasConcept C162324750 @default.
• W4323871504 hasConcept C162853370 @default.
• W4323871504 hasConcept C175444787 @default.
• W4323871504 hasConcept C17744445 @default.
• W4323871504 hasConcept C18903297 @default.
• W4323871504 hasConcept C199539241 @default.
• W4323871504 hasConcept C2524010 @default.
• W4323871504 hasConcept C2778496695 @default.
• W4323871504 hasConcept C33923547 @default.
• W4323871504 hasConcept C40700 @default.
• W4323871504 hasConcept C86803240 @default.
• W4323871504 hasConcept C90673727 @default.
• W4323871504 hasConcept C91306197 @default.
• W4323871504 hasConcept C94625758 @default.
• W4323871504 hasConcept C98147612 @default.
• W4323871504 hasConceptScore W4323871504C108713360 @default.
• W4323871504 hasConceptScore W4323871504C111472728 @default.
• W4323871504 hasConceptScore W4323871504C138885662 @default.
• W4323871504 hasConceptScore W4323871504C144133560 @default.

• next