Matches in SemOpenAlex for { <https://semopenalex.org/work/W4324148971> ?p ?o ?g. }
- W4324148971 abstract "Purpose The purpose of the research paper is to examine customers' online purchase intention towards apparel in the online environment, with a focus on the role of conviction and brand reputation of the e-retailer. Design/methodology/approach Hypotheses are based on an extensive literature review and tested using adapted existing scales for the constructs-social media usage for apparel, electronic word of mouth (EWOM), conviction, apparel e-retailer's brand reputation and online purchase intention towards apparel, and data are collected from 362 online customers of apparel brands in eight major cities across the country. Structural equation modelling (SEM) is applied to analyze data and test hypotheses because of multiple dependent variables. Findings The quantitative results indicate that impact of social media and EWOM on online purchase intention towards apparel is mediated by conviction. The results also explain the moderating effect of apparel e-retailer's brand reputation. Originality/value Findings provide suggestions for the apparel business in an online environment that address the issue of breach of trust and implications for apparel e-retailers, managers and researchers. The study contributes to the existing retail literature by proposing concept of conviction and role of apparel e-retailer's brand reputation in this context." @default.
- W4324148971 created "2023-03-15" @default.
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- W4324148971 date "2023-03-14" @default.
- W4324148971 modified "2023-09-27" @default.
- W4324148971 title "Conviction and online purchase intention towards apparel in online environment" @default.
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- W4324148971 doi "https://doi.org/10.1108/ijrdm-12-2021-0615" @default.
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