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- W4324150003 abstract "Waste sorting is a practical way of handling the garbage and an effective strategy for facilitating sustainable waste management. This research extended the theory of planned behavior (TPB) with self-identity and moral norms to predict waste sorting intentions in a heritage context of tourism. A total of 403 valid self-administrated questionnaires were achieved at a heritage destination in China. The results indicated that: (1) TPB variables (i.e., attitudes toward the behavior, subjective norms, and perceived behavioral control), self-identity, and moral norms were all directly and positively linked to tourists’ waste sorting intentions, respectively; (2) self-identity indirectly influenced tourists’ waste sorting intentions through the mediation of moral norms; and (3) the integrated model exhibited better predictive utility than any single model. This research contributes to the literature on waste management in the context of tourism by extending TPB with identity and personal normative constructs. It also provides practical implications for destination managers to leverage tourists’ self-identity and moral norms for sustainable management." @default.
- W4324150003 created "2023-03-15" @default.
- W4324150003 creator A5016829165 @default.
- W4324150003 creator A5035953000 @default.
- W4324150003 creator A5069884435 @default.
- W4324150003 date "2023-03-14" @default.
- W4324150003 modified "2023-09-30" @default.
- W4324150003 title "Self-Identity Matters: An Extended Theory of Planned Behavior to Decode Tourists’ Waste Sorting Intentions" @default.
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